MullenLowe Group China and Carlsberg Celebrate Better Places to Gather for Chinese New Year

MullenLowe Group China and Carlsberg Celebrate Better Places to Gather for Chinese New Year

What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Group China is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group […]

McDonald’s Gets to the Bottom of the Flat White Mystery in New Spot

McDonald’s Gets to the Bottom of the Flat White Mystery in New Spot

Would-be coffee drinkers come up against the pretentious coffee market in Leo Burnett London’s new campaign for McDonald’s McCafé, introducing the latest addition to the menu – the Flat White. Following on from McCafé’s brand relaunch last year, this new Flat White campaign is a continuation of the strategy of poking fun at the category. […]

adam&eveDDB Raises a Glass to Love for McCain’s ‘We Are Family’ Campaign

adam&eveDDB Raises a Glass to Love for McCain’s ‘We Are Family’ Campaign

 McCain has launched ‘Here’s to Love’, the next execution of the ‘We Are Family’ series, turning the spotlight onto relationships and love by celebrating how a wide range of different couples connect nowadays. Created by adam&eveDDB, the £3.2 million multi-channel We Are Family: ‘Here’s To Love’ campaign will be rolled out across TV, VOD, […]

New Campaign from McCann Italy Highlights the ‘Simple, Un-Debatable’ Pleasure of Coca-Cola

New Campaign from McCann Italy Highlights the ‘Simple, Un-Debatable’ Pleasure of Coca-Cola

‘Coca-Cola De Gustibus’ is the new communication platform, aired Saturday February 4th, to promote the habit of pairing Italians’ favourite food with a Coca-Cola. The creative idea by McCann Italy, draws from two fundamental truths: on one side the incredible variety of dishes in Italian cooking tradition, that often pushes people to discuss and debate […]

McDonald’s New Campaign By Leo Burnett London Relives The First-Ever Big Mac

McDonald’s New Campaign By Leo Burnett London Relives The First-Ever Big Mac

 A new ad campaign created by Leo Burnett London takes viewers from the 1970s to the present day, celebrating 50 years since the first ever appearance of McDonald’s Big Mac. The campaign seeks to remind customers of how much they love a Big Mac, as well as encouraging those who have never tried a […]

Absolut Employees Bare All to Show it Really is ‘the Vodka with Nothing to Hide’

Absolut Employees Bare All to Show it Really is ‘the Vodka with Nothing to Hide’

 Absolut launches a brand new film ‘the vodka with nothing to hide’ to prove just how transparent things are in Åhus, Sweden and features employees totally in the nude. From Absolut Vodka’s CO2 neutral distillation process to their sustainable ethos, viewers are invited on a revealing journey to discover how Absolut not only has […]

VCCP Launches its First Campaign for Kingsmill in the UK

VCCP Launches its First Campaign for Kingsmill in the UK

Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]

Saatchi & Saatchi Italy Transports Viewers to a Fantastical World in New Campaign for Twinings

Saatchi & Saatchi Italy Transports Viewers to a Fantastical World in New Campaign for Twinings

 The new Twinings campaign created by Saatchi & Saatchi Italy to support the communication launch of the Twinings Infusons aired for the first time at the beginning of January 2018. While in Italy Twinings is a recognised leader in the more traditional world of British tea, this campaign aims to promote their Infusions range, […]

Pepsi Celebrates Decades of Creating Pop-Culture History with Release of Super Bowl LII Ads

Pepsi Celebrates Decades of Creating Pop-Culture History with Release of Super Bowl LII Ads

 Pepsi unveiled its TV advertisement that will air during Super Bowl LII on February 4. Titled “This Is the Pepsi,” the :30 in-game ad takes fans through decades of the brand’s rich history in pop culture. The spot is narrated by Jimmy Fallon, and as previously announced, includes a new take on the famous 1992 Pepsi […]

McDonald’s Sponsor ITV’s Coverage of the NatWest Six Nations

McDonald’s Sponsor ITV’s Coverage of the NatWest Six Nations

To drive awareness of its gourmet Signature Collection range, McDonald’s UK has signed a deal to become the 2018 broadcast sponsor of ITV’s Rugby Six Nations coverage. The partnership, brokered by ITV and OMD UK, starts on 4th February and includes sponsorship of all ITV’s broadcasts of England, Ireland and Italy home games. It covers […]

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