Instant fruit based concentrate brand Rasna, announced its new advertisement campaign ‘Pyarelal Ka Bachpan Ka Pyar’ (Pyarelal’s childhood love) in India. The campaign aims at celebrating the brand’s journey of spreading love for decades across generations. Rasna also announced its entry in the baked sweet snack category with the launch of Rasna Vitos. Speaking on […]
Wieden+Kennedy London releases a new campaign for Arla Organic Farm Milk, the first branded organic product released in the UK by Arla, the farmer-owned dairy company. The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this […]
Smirnoff continues to shine a light on those who are more inclusive than the world that surrounds them in their latest chapter of the ‘We’re Open’ campaign, featuring Jeffrey Jewell, a deejay with albinism taking his stand for openness. In a stunning reminder to us all that staying open minded is key, the latest iteration […]
McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London. The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags. It shows bamboozled customers trying to order a coffee in various […]
KP Snacks is supporting Hula Hoops with a new TV campaign created by BMB. Backed by a £4.5 million marketing campaign, BMB’s step-changing work marks a new strategy for Hula Hoops, in a push that will appeal to more households across the UK than ever before. Breaking on 16th February, the campaign launches online first, […]
Ritz has launched a brand new, multi-million-pound campaign to bring to life the Ritz Bakery and its product line of two innovative snacks that are nothing short of ‘Baked to Perfection.’ The master-brand campaign celebrates the boundless creativity that has come exploding out of the Ritz Bakery of late in the form of two delicious […]
Snickers loves the Sports Illustrated Swimsuit Issue. More specifically, the brand loves buying the back cover of the popular annual edition, and having fun parodying the supermodel photo shoots inside it. Two year ago, the Mars Inc. owned candy, imagined a swimsuit model as Medusa in an inspired “You’re not you when you’re hungry” style […]
Talking Rain Beverage Company, the maker of Sparkling Ice flavoured sparkling waters, launched a new, multi-faceted advertising campaign – Be Not Bland in the US. The brand’s first campaign to feature a series of commercial advertisements airing nationally, Be Not Bland embraces authenticity and individuality, celebrating the people, places and personalities that fill life with flavour […]
The Co-op have launched a new TV advert which promotes the ethical way the business sources its food and its membership scheme, encouraging consumers to join. This 30 second advert brings to life the Co-op way, telling a food quality story which champions its Fairtrade heritage and British sourcing. The ad highlights the Co-op’s membership scheme […]
Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip. The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’. […]