KFC Australia launched an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney. The campaign comprises TV and Online Content, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC’s sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland. Annabel Fribence, […]
The makers of Smirnoff vodka announce a new partnership with American actor, author and environmentalist, Ted Danson, as an extension of the Smirnoff No. 21 vodka campaign “Only the Best For Everyone.” As part of the partnership, Smirnoff worked with Danson to co-curate a comical series of short videos, which are now available to view on YouTube as […]
The sight of thousands of people sitting on Murray Mound with strawberries and cream is testament to how much we love Wimbledon. But we can all agree that sometimes the grunting gets a bit much! KitKat pokes fun at the absolute racquet some players make with a new tactical radio spot by J. Walter Thompson […]
KFC launched a new campaign, “The Whole Chicken”, which takes a bold stance on quality – tied together with new campaign line “The Chicken, The Whole Chicken And Nothing But The Chicken.” In a distinct shift in tone for KFC, the campaign proudly takes on the provenance and quality of the chicken used at KFC […]
ALDI’s success in Australia has been built on listening to what shoppers want. Long before Woolworths introduced customer reviews, ALDI Testers Club was inviting shopper feedback and using it to develop better quality products. As part of the ‘Good Different’ brand platform ALDI is launching a 30-second TV ad via BMF, to tell Australians that […]
SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]
Lidl UK has premiered its latest advert created by TBWA\London. The advert will run from July 6th to August 2nd as a 30 second TVC. The narrative of the ad tells the story of a Lidl customer waking up in bed, fully-clothed and heading straight to her local Lidl store to have a first glimpse […]
Every year, during the Cannes Lions Festival, the who’s who of the Marketing and Advertising Industry congregate at the picturesque city in France, to celebrate the creativity and innovation done over the last year. So if you can afford to grab a ticket to the festival (and we know that isn’t easy!), then running into […]
Agency Leo Burnett London has created a new ad for McDonald’s which broke on July 7 and runs on TV and cinema until Wednesday 30 August right across the UK. The 30 and 40-second spots aim to drive brand affinity with parents by reminding them of the shared pleasure a trip to McDonald’s can bring. […]
Richmond, the number one sausage brand from Kerry Foods, is returning to TV screens this summer in a heart-warming new campaign to celebrate its status as the UK’s favourite sausage. Created by Saatchi & Saatchi, the new advert puts a local hero at the heart of its story to demonstrate what it is like to […]