The FAB Awards have unveiled the finalists for the 19th edition of the awards programme. FAB is an International Awards programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and […]
Chipotle, the Mexican fast-food chain, is releasing its first UK campaign after appointing Mother to its European creative account without a pitch. The print and poster ads show pictures of Chipotle’s food along with instructions on how to pronounce the brand’s name. The ads also feature the strapline “delicious however you say it”. The campaign […]
http://www.youtube.com/watch?v=03M7n8bMscM Kit Kat is back on Britain’s TV screens and reminding people to take a break with a campaign that features a high-speed car chase between cops and robbers. The TV spot, which broke yesterday, opens with a docklands car chase. As the two cars turn into a warehouse, both vehicles stop and the occupants […]
http://www.youtube.com/watch?v=B-3sVWOxuXc Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its ‘Made of More’ campaign. The Sapeurs are a society of men from Brazzaville, the capital of the Republic of Congo, who, after finishing their day jobs as labourers and factory workers, dress in […]
http://www.youtube.com/watch?v=7h_sOE_y2FM&feature=share&list=PLnaDuH6eNKoFEzResQRasGYR0E5A_gn6q Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolate Luxe drink. The new drink is a mixture of Baileys Irish Cream and Belgian Chocolate, and was created by Anthony Wilson, the principal liquid developer at its parent company Diageo and whose father helped […]
http://www.youtube.com/watch?v=xAGZOPK1UkM Unilever snack brand Pot Noodle has escaped censure from the ad watchdog, despite two complaints from members of the public that it was “offensive” and “encouraged harmful discriminatory behaviour and treatment towards transsexual people”. The ad, created by Mother, featured a male actor with visible stubble wearing various outfits. The character was shown in […]
Waitrose has brought back its ambassador Alan Titchmarsh for a new TV campaign by Bartle Bogle Hegarty, promoting British apples. In the 40-second ad, which launches tonight, gardening personality Titchmarsh tells the story of “the brilliantly British apples” on sale at Waitrose. The film opens on scenes of rainy fields. Titchmarsh explains in a voiceover […]
Pernod Ricard, the owner of Absolut Vodka and Malibu, has awarded its UK media planning and buying business to Havas Media after a final contest against the incumbent, Vizeum. Goodstuff Communications was involved at an earlier stage of the process. Havas Media had handled the business before Vizeum’s appointment in 2006. A spokesman for the […]
Mikado, the biscuit brand owned by Mondelez International, is relaunching across Europe with an idiosyncratic first campaign from its new creative agency, Fallon London. The campaign, launching in Germany and including TV, print and digital, hinges around a central film introducing a male character who visits a casino. He arrives by parachute and enters the […]
Walkers ambassador Gary Lineker kicked off an online “ingredient hunt” for the crisp brand in a TV ad airing on Channel 4. Abbott Mead Vickers BBDO created the wider campaign, while Velti was behind the online game, Gary’s Great Ingredient Hunt. It challenges players to a slot machine-style game where they must match two or […]