Space has been appointed by the UK’s number one dairy company Arla to handle below-the-line communications for chocolate milk brand Cocio as it launches in the UK. The agency secured the business following previous projects it has delivered for Arla. Space will be responsible for developing a programme of initiatives aimed at driving trial and […]
http://www.youtube.com/watch?v=03M7n8bMscM Kit Kat is back on Britain’s TV screens and reminding people to take a break with a campaign that features a high-speed car chase between cops and robbers. The TV spot, which broke yesterday, opens with a docklands car chase. As the two cars turn into a warehouse, both vehicles stop and the occupants […]
http://www.youtube.com/watch?v=B-3sVWOxuXc Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its ‘Made of More’ campaign. The Sapeurs are a society of men from Brazzaville, the capital of the Republic of Congo, who, after finishing their day jobs as labourers and factory workers, dress in […]
http://www.youtube.com/watch?v=xAGZOPK1UkM Unilever snack brand Pot Noodle has escaped censure from the ad watchdog, despite two complaints from members of the public that it was “offensive” and “encouraged harmful discriminatory behaviour and treatment towards transsexual people”. The ad, created by Mother, featured a male actor with visible stubble wearing various outfits. The character was shown in […]
Grant’s whisky has appointed Inferno to its advertising account after a contested pitch. Inferno won the account after a final shootout against VCCP. BSUR, Fred & Farid and Ogilvy & Mather also pitched. It is understood that although there was no current incumbent on the account, Grant’s has previously worked with My Agency and Geronimo. […]
Pernod Ricard, the owner of Absolut Vodka and Malibu, has awarded its UK media planning and buying business to Havas Media after a final contest against the incumbent, Vizeum. Goodstuff Communications was involved at an earlier stage of the process. Havas Media had handled the business before Vizeum’s appointment in 2006. A spokesman for the […]
Mikado, the biscuit brand owned by Mondelez International, is relaunching across Europe with an idiosyncratic first campaign from its new creative agency, Fallon London. The campaign, launching in Germany and including TV, print and digital, hinges around a central film introducing a male character who visits a casino. He arrives by parachute and enters the […]
McDonald’s has redesigned its packaging to be rolled out worldwide. The brand design agency Boxer (UK and Chicago based) has designed the new packaging for McDonald’s takeout bags and fountain beverage cups. The new packaging also features QR codes as part of the design giving customers easy access to information from the ease of their mobile phones. Paul […]
Shredded Wheat goes back to its roots with a new creative advertising campaign created by McCann London, focusing on the heritage of the breakfast cereal. Featuring a new face for the brand – the inventor, Henry D Perky – the advert showcases the heart healthy benefits of this well loved breakfast with just one ingredient […]
Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, today announced that Miami-based Zubi Advertising has been appointed as the new Hispanic marketing and advertising agency. Zubi will be responsible for creative, digital and social media, promotions, public relations, and other Hispanic campaigns for Dunkin’ Donuts. “Dunkin’ Donuts is committed to being the […]