Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook’s Creative Shop, the liquor brand’s global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and […]
Aussie entrepreneur David Prior, who bought the mothballed 200-year-old Scotch distillery Bladnoch in January 2015, has launched a new scotch brand Pure Scot with a spot created by Chocolate Studios in Melbourne. Prior said: “Last year we fought to buy a 200-year-old scotch whisky distillery. ‘You can’t make scotch whisky. You’re an Aussie surfer,’ they said. […]
Biles Hendry was asked by leading UK wine distributor and producer Bibendum to create a new range of Argentinian wine, consisting of a Pinot Grigio and a Malbec. Buenos Aires is separated into 15 districts (or Communes) giving rise to the range name, and the wine seeks to capture the unique spirit and personality of […]
As a nation, Britons are increasingly aware of the calorie content in the food they eat but can the same be said for what they drink? And how much alcohol is in their drink? New research conducted by Diageo reveals that 84% of people admitted they were unfamiliar with how many calories were in their […]
Naked have re-invented the world of marshmallows with a unique and innovative range of naturally handmade products, including a brave new range extension – real marshmallow infused gin and vodka. Design Happy were enlisted to ensure the branding was equally dynamic and encapsulated their light-hearted take on a campfire classic. Customers were calling out for […]
As part of its urban positioning, LABEL 5 presents its very limited “City Edition”: the quality of Classic Black in a street art designed bottle. “It’s the perfect time to rediscover all of what LABEL 5 Classic Black has to offer: intensity, uniqueness and smoothness,” said the Scotch Whisky brand in thier release. By being entirely […]
Legendary Australian sports broadcaster, Drew Morphett has lent his unmistakable voice to a new radio campaign via KWP! and Eardrum, leveraging Coopers Brewery’s sponsorship of the Australian Open. Morphett is well-known for commentating everything from tennis, football and cricket to golf, cycling and the Olympic Games, so he was the perfect choice for this campaign, […]
AB InBev will use its Super Bowl marketing spend to push its Busch brand in 2017. It marks the brand’s Super Bowl debut and is part of AB InBev’s strategy to highlight its value brand portfolio. The spot will be handled by New York-based agency Deutsch, who won the creative duties for the Busch and […]
Scotch whisky brand The Macallan, unveils Edition No. 2, a collaboration between Master Whisky Maker Bob Dalgarno and co-founders of El Celler de Can Roca – twice voted best restaurant in the world – Joan, Josep and Jordi Roca. The second release in the Edition Series, a growing collection of Macallan whiskies that explore unique […]
Edinburgh Gin, Scotland’s fastest growing gin brand has secured its first listing at World Duty Free, a Dufry Company’s, Edinburgh Airport store. Gin-lovers and travellers alike will be able to purchase a bottle of the flagship Edinburgh Gin 70cl (RRP £24.99) (ABV 43%) whilst shopping in World Duty Free at Scotland’s capital airport. The listing […]