The Macallan, the world’s ultimate luxury single malt Scotch whisky, proudly introduces The Macallan Double Cask 12 Years Old to its core range in the US on October 6. The distinctive new whisky marks the first time the distillery has used American Oak Sherry-seasoned casks as the most prominent flavour style in an expression of […]
Integrated branding agency Ragged Edge has created a brand strategy and identity for disruptive new venue, WE ARE BAR, which launched in October. The name ‘WE ARE BAR’ is designed to be inclusive, bold and memorable. Putting Customers First WE ARE BAR owner Kornicis, led by Richard Stringer and Ian Banks, launched its first site in […]
The 2016 World’s 50 Best Bars award winners were announced on October 6 and The Savoy’s American Bar have been crowned best bar in Europe and the second best bar in the world behind New York’s The Dead Rabbit. This a fantastic achievement for The Savoy and the American Bar and Bar Manager, Declan McGurk said of their […]
The makers of Smirnoff Vodka announced that Smirnoff Sound Collective, the brand’s international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, have partnered with Toronto Artists – Zeds Dead on a new documentary titled, “LEAP” (above) which released on October 3rd, 2016. Dylan Mamid (aka DC) and Zachary Rapp-Rovan (aka […]
Red Tettemer O’Connell + Partners (RTO+P), and award-winning craft spirit brand Peach Street Distillers announced that they are rolling out the first in a limited edition seasonal batch of TuB Gin called “Hoppy Plum.” The agency and brand wanted to experiment with the already delicious liquid by adding seasonal flavours into the mix and offering […]
Michael David Winery has just announced a second wine will be added to their wildly popular Freakshow brand. Releasing in the fall of 2016, the 2014 Freakshow Red will be lined priced with Freakshow Cab at $20. “As the show goes on, a new performer is set to take center stage. We’re excited to introduce the man, […]
On Friday 30 September VIPs from the horse-racing world and representatives from the trade and consumer drinks industry celebrated the launch of The Newmarket Gin at the famous racing venue, The Jockey Club Rooms. The event included gin tastings and the unveiling of the perfect pour, as well as presentations by the team which created […]
Copacino+Fujikado launched a new branded content series for decorated Northwest winery Columbia Crest, part of Ste. Michelle Wine Estates. “Juan & Juan On Wine” consists of six videos celebrating the passion and dedication of the people who produce some of the most acclaimed wines in the world. The series is supported by paid social advertising across […]
This summer, CX agency Lavender and Hendrick’s Gin are partnering to create a whole new variety of cucumber – The Unusually Australian Cucumber. Hendrick’s is a most unusual gin, oddly infused with rose and cucumber. To champion its peculiar garnish, the noble cucumber, the brand will engage gin consumers over the coming months by rediscovering […]
With a moving video featuring the transformative story of transgender model Sabel Gonzales, Danish Vodka brand, I AM Vodka, urges people around the world to share the price they pay to become the person they are through #thepriceofbeingme hashtag. Sometimes, the simple, straightforward act of being who you are comes at a price. A price […]