Miller Lite, the original light beer, is partnering with acclaimed street artist Buff Monster to spotlight communities that stay true to their roots and never waver in their beliefs with the ‘Our Can, Your Canvas’ program. For the first installment of the program, Buff Monster created his interpretation of one of New York City’s most […]
Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age. As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting […]
The new design of Carlsberg’s Green Fiber Bottle was revealed on September 28, as 500 business leaders joined the Sustainable Brands community at the Sustainable Brands 2016 Copenhagen conference, aimed at inspiring business success through innovation and ‘Activating Purpose’ towards a sustainable future. As part of the work of the Carlsberg Circular Community, Carlsberg kicked […]
For the launch of Dom Pérignon’s new prestige champagne, “P2”, BETC Luxe has designed and crafted a global marketing campaign highlighting the extraordinary quality of the product. Dom Pérignon P2 comes as the result of Dom Pérignon’s second “Plénitude”, the fruit of 16 years’ maturation in the famous cellars of Epernay. The wine represents the […]
The Lakes Distillery, Cumbria’s only distillery, is celebrating an impressive win, after being awarded Silver in 2016’s The Vodka Masters competition, which aims to find and reward the finest vodka brands from across the world. The Lakes Vodka fought off competition from over 100 entrants to win Silver in the Ultra Premium Vodka category – […]
Soltado Tequila, infused añejo tequila portfolio of DM Spirits, announced that they would be partnering to expand distribution and support into three new markets, starting September. After achieving record growth over the past 11 months, Soltado Spicy Añejo Tequila, the brand’s 100% blue Weber agave, Serrano chile and Mexican cinnamon infused expression, has achieved over […]
On Monday, September 26, Heineken owned beer brand Tecate Light, will debut a bold new, national television commercial called “The Wall” on Fox News, Univision and Telemundo surrounding the first Presidential debate. “The Wall,” created by Tecate with Saatchi & Saatchi NY, is the latest 30-second TV spot from the “Born Bold” campaign that once again […]
Just in time for summer, Diageo Australia is launching a new television commercial and through the line campaign by Leo Burnett, Sydney to support the launch of Lazy Bear, a pre-mixed drink from Bundaberg Rum. The mid-strength Lazy Bear combines Bundaberg Rum with the taste of dry ginger ale and natural lime. The TVC was shot […]
A beer tap in the seat? Foot massage or a 15 course dim-sum meal? Carlsberg does the taxi experience better for Hong Kong commuters in its latest campaign. The total global number of licensed taxi and private hire vehicles and driver licenses reached record levels this year. Total licensed vehicle numbers in England alone increased […]
With more and more brands on the shelves and increased competition from new regional breweries, German consumers found it increasingly hard to separate the wheat from the chaff. Or, maybe more accurately, the hop from the chaff. Presented with this challenge, Kontrapunkt and Carlsberg Germany looked to give the can a new refreshed facing by […]