For the launch of Dom Pérignon’s new prestige champagne, “P2”, BETC Luxe has designed and crafted a global marketing campaign highlighting the extraordinary quality of the product. Dom Pérignon P2 comes as the result of Dom Pérignon’s second “Plénitude”, the fruit of 16 years’ maturation in the famous cellars of Epernay. The wine represents the […]
The Lakes Distillery, Cumbria’s only distillery, is celebrating an impressive win, after being awarded Silver in 2016’s The Vodka Masters competition, which aims to find and reward the finest vodka brands from across the world. The Lakes Vodka fought off competition from over 100 entrants to win Silver in the Ultra Premium Vodka category – […]
Soltado Tequila, infused añejo tequila portfolio of DM Spirits, announced that they would be partnering to expand distribution and support into three new markets, starting September. After achieving record growth over the past 11 months, Soltado Spicy Añejo Tequila, the brand’s 100% blue Weber agave, Serrano chile and Mexican cinnamon infused expression, has achieved over […]
On Monday, September 26, Heineken owned beer brand Tecate Light, will debut a bold new, national television commercial called “The Wall” on Fox News, Univision and Telemundo surrounding the first Presidential debate. “The Wall,” created by Tecate with Saatchi & Saatchi NY, is the latest 30-second TV spot from the “Born Bold” campaign that once again […]
Just in time for summer, Diageo Australia is launching a new television commercial and through the line campaign by Leo Burnett, Sydney to support the launch of Lazy Bear, a pre-mixed drink from Bundaberg Rum. The mid-strength Lazy Bear combines Bundaberg Rum with the taste of dry ginger ale and natural lime. The TVC was shot […]
A beer tap in the seat? Foot massage or a 15 course dim-sum meal? Carlsberg does the taxi experience better for Hong Kong commuters in its latest campaign. The total global number of licensed taxi and private hire vehicles and driver licenses reached record levels this year. Total licensed vehicle numbers in England alone increased […]
With more and more brands on the shelves and increased competition from new regional breweries, German consumers found it increasingly hard to separate the wheat from the chaff. Or, maybe more accurately, the hop from the chaff. Presented with this challenge, Kontrapunkt and Carlsberg Germany looked to give the can a new refreshed facing by […]
Diageo has unveiled a new advertising campaign for Haig Club’s new line extension, Clubman, featuring David Beckham. The campaign was photographed by award-winning fashion photographer Glen Luchford, who set out to bring “an engaging, contemporary aesthetic” to the ads and “reflect Haig Club’s stylish take on Scotch” in the images. In the main image, Beckham […]
The Cask Marque Trust, which offers independent accreditation and training for pubs selling cask ale, has released its CaskFinder app, to coincide with the publication of its latest Cask Report. The report includes research into the way that cask ale is sold and marketed in pubs, concluding that most pubs where cask ale is sold […]
Bacardí rum introduces “We Are the Night,” an integrated, global campaign that revels in the distinctive night personas that come to life under the cover of darkness; daytime conventions are shed, under the notion that while some “carpe diem,” others “carpe noctem.” The campaign launches with a 30-second TV spot that features a cast of […]