Havana Club Rum is launching a pop-up experience in Soho on 11 August built on the foundation of Havana’s cultural pillars: food, music, colour and drink. The ‘Casa Havana’ will house a bar, ticketed restaurant and artwork all curated and inspired by Havana. The brand has also commissioned an VR experience within the space, where […]
For the first time, Grey Goose, the super premium vodka, is opening the doors of Le Logis, its exquisite, French manor brand home, to the public for two extraordinary guest experiences on 4-6 August and 25-27 August 2016. Grey Goose Le Logis Summer Open House will offer guests a specially curated journey that explores what […]
Baileys, the brand that brought about an innovation in Irish whisky with cream, announced the launch of an exciting, new, premium product available exclusively to shoppers in duty free – Baileys XC. Baileys XC combines cream, Cognac and fine spirit and takes its name from the ‘Exceptional Cream’ liqueur showcased in this luxury blend. Baileys […]
British rapper Professor Green, last night opened ‘The Floating Gaardens’ – a pop-up barge by Belgian beer Hoegaarden – in East London, ahead of its public-opening this Saturday 30th July. Hackney-born native and Hoegaarden fan, Professor Green, poured a bottle (of Hoegaarden) over the bow of the barge to bring good luck and safe travel […]
Bud Light is continuing its mission to bring the people of America together over ice-cold brews and music this summer by announcing its plans for Lollapalooza 2016. Along with its traditional on-site activation and naming of the main stage on the north-end of the festival, Bud Light’s presence will be extra special this year – […]
Kingscote Estate announces the release of its first ever sparkling wine, named Cuvée Christen to pay tribute to its late founder Christen Monge. “Kingscote’s first ever estate sparkling wine has been produced using a blend of Pinot Noir, Chardonnay, Pinot Meunier and Pinot Blanc grapes. This youthful, fresh and distinctive wine pays tribute to inspirational founder […]
Premium Tasmanian beer James Boag has launched its latest brand campaign in partnership with Tourism Tasmania and collaborating partners Land Rover, Canon and MJ Bale to communicate its brand positioning of “Harnessing Rugged Tasmania for people to savour”. The campaign was developed and produced by Infinity Squared. The premium beer brand, refined from the purity of the […]
Wine, spirits and craft beer distributor Bibendum has relaunched its educational wine app, Plonk, to focus on the drinking occasion, and to create an engaged community of wine drinkers. The app has been designed, built and launched by Five by Five. Aimed at educating and introducing new audiences to wine, as well as foster a […]
Carlsberg UK has launched its 2016/17 Crafted portfolio of world, craft and speciality beers, with an extended range, a new craft cider section, and a focus on British products. The portfolio is complemented by the Crafted Handbook, an in-depth guide to current trends amongst producers and consumers, featuring unrivalled category insights alongside recommendations from industry […]
Molson Coors and Sky have announced a limited release Premier League-inspired ale, New Season (4.2% ABV), which has been created to mark the start of the 2016/17 season. New Season was unveiled by Sky Sports football presenter Simon Thomas. The ale is brewed with English malt and hops and is a light, blond ale with […]