Grey Canada has created a digital campaign to help el Jimador tequila celebrate Day of the Dead – a traditional Mexican holiday which has grown in popularity globally. The multi-day celebration, which starts on November 1st, focuses on family and friend gatherings to remember/celebrate loved ones who have died, and support their spiritual journey to […]
Carlsberg UK’s Christmas Trade Shows, featuring 50 of the best suppliers in the business, attracted more than 1500 attendees across its four shows in London, Leeds, Manchester and Stoneleigh. Following the 30th anniversary of Carlsberg UK’s annual Christmas trade shows in 2015, this year’s events took place during September and October, giving guests a wealth […]
With the clocks going back October 30, signalling the end of summertime, Martini, the world’s leading vermouth and best-selling Italian sparkling wine brand, is helping to keep summer alive by giving social media users their very own personalised DJ. Martini in partnership with Proximity London, will deploy a DJ chatbot to message fans over its […]
This Christmas, The Savoy, a Fairmont Managed Hotel, will be transformed into a frozen fantasia, featuring a magnificent 15ft Boodles-inspired Christmas tree and, for the first time in Savoy history, an indoor Ice Rink and cascading Louis Roederer Champagne bauble installation. Celebrated for its annual creative festivities, The Savoy’s spectacular showcase will feature sparkling Ice […]
After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis released a full-length commercial today, “Airboat”, revealing more of the character’s mystique and depth. In this latest instalment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand […]
Every artist, composer and master craftsman has a secret project on the side, an endeavour pursued simply for creativity’s sake. For Hennessy Master Blender Yann Fillioux, it was “Master Blender’s Selection N°1”, which in contrast to the many celebrated Cognacs he has composed throughout his distinguished career, this latest blend is a very personal signature […]
Glenfiddich, the world’s most awarded single malt Scotch whisky, is launching a new global ad to support the Glenfiddich Experimental Series. The brand’s latest range combines Glenfiddich’s passion for pushing Scotch whisky boundaries and collaborating with trailblazers beyond the world of whisky to unlock new drinking experiences. The 60-second TV ad (above), developed by creative […]
Chivas Regal is keen to open up its brand to female consumers, but admits that it does not see its advertising focus shifting away from men just yet. Speaking at an event to launch its new Chivas Regal Ultis edition, the brand’s global ambassador Max Warner told Marketing Week that even though whisky’s advertising is […]
For the launch of their new LUPULOID IPA, Beavertown Brewery has partnered with Ardagh Group in taking its can design to the next level. While the craft brewer is well-known for its eye-catching illustrations, for the debut of its signature new pale ale, it continues to integrate value-added solutions from Ardagh into its packaging. Tapping […]
Stylish in appearance and premium in taste, Vintage Velvet is a new variety of vodka that is made by infusing locally sourced Chardonnary grape juice, to produce a unique double- distilled spirit full of aroma and smooth to taste. As English wine continues to be an exciting and fast-growing market, founder of Vintage Velvet, Gabriella […]