Rothco Opens the Digital Doors of the Heineken Rugby Club…

Rothco Opens the Digital Doors of the Heineken Rugby Club…

In a brand new campaign aimed at extending the reach of their official rugby sponsorship, Heineken and creative agency, Rothco, are opening a bespoke online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. Phase one of the campaign launches on Wednesday 16th March […]

South Street Brewery Unveils New Labels for their ‘Barstools & Dreamers’ Line

South Street Brewery Unveils New Labels for their ‘Barstools & Dreamers’ Line

Deep dive into the fantasy world of South Street Brewery’s Barstools & Dreamers. Hand-drawn typography and illustrations construct a whimsical world of characters who swirl across the bottle, within custom die-cuts and on metallic paper, bringing through glints of light only on the most important areas of the design, otherwise matted-out in darkness. Each illustration […]

Global Interest in UK Independent Craft Beer at an All-Time High

Global Interest in UK Independent Craft Beer at an All-Time High

British independent craft beer is in high demand on the global market according to UK Trade & Investment (UKTI) Yorkshire and the Humber and the Society for Independent Brewers (SIBA). UKTI, the government department that helps UK companies succeed abroad and supports overseas companies wanting to invest in Britain, has organised fully-booked ‘Meet the Buyer’ […]

Belvoir Fruit Farms Launches New Cucumber & Mint Pressé

Belvoir Fruit Farms Launches New Cucumber & Mint Pressé

Belvoir Fruit Farms has launched a new Cucumber & Mint Pressé, which is currently available from Asda. Made with juice from real pressed English cucumbers grown in Kent, blended with aromatic mint extract from freshly picked garden mint, and the floral notes of geranium, this refreshing combination in naturally lightly sparkling spring water tastes genuinely […]

Budweiser Challenges Young Adults to Eliminate Drinking & Driving

Budweiser Challenges Young Adults to Eliminate Drinking & Driving

Budweiser launches ‘Tackle Impossible: A Force for Safer Roads’ in the United States and calls on young adults to join together to create smart driving innovations and help stop preventable road crashes. The initiative will ignite the entrepreneurial spirit of young adults to tackle global road safety and help find solutions to drunk driving. The […]

Stella Artois Celebrates 600th Anniversary with ‘Be Legacy’ Ads

Stella Artois Celebrates 600th Anniversary with ‘Be Legacy’ Ads

Stella Artois is celebrating its 600th anniversary with a ‘Be Legacy’ 360 brand campaign. Looking to underline the brand’s definitive moments, the ads tell the stories of Sebastian and Isabella Artois, who endured conflict, crises, and historical change. Created by Mother, the campaign is focused around the legacy of the brand, hoping to encourage consumers […]

Martini Kicks-off the 2016 Formula One Season with Massa & Bottas

Martini Kicks-off the 2016 Formula One Season with Massa & Bottas

Martini, one of the world’s most iconic Italian brands and the world’s leading vermouth and best-selling Italian sparkling wine, kicked off the Formula One season in style with the ultimate Terrazza experience in Pessione, Italy the home of Martini.  The brand revealed plans for Grand Prix city take-overs where consumers will enjoy a series of […]

Guinness Aims to Add Stout Emoji in Celebration of St. Patrick’s Day

Guinness Aims to Add Stout Emoji in Celebration of St. Patrick’s Day

In an age when we can communicate almost every thought, emotion or action through tiny emoji, the brewers of Guinness have a question: What about dark beer? That’s why Guinness & Co. published this open letter calling on dark beer lovers to join the fight to bring a dark beer emoji to the world’s keyboards. […]