Global brand design consultancy, Elmwood, has completed its latest project for Heineken with a radical redesign of its oldest premium Mexican beer brand, Bohemia. The re-brand is the third piece of work delivered by Elmwood in the Mexican market, which continues to put Elmwood on the design stage as a global player. Being the first […]
Alcohol delivery service Booze Up have surveyed 1,000 people to find the UK’s favourite hangover cure. The surprising results show that eating a Fry Up is the number one way to defeat the morning after blues, beating previous favourites like sleeping and drinking water to the top spot. Booze-Up decided to conduct the survey after […]
Swedes are known to be liberal – so how can they accept that only one retail store in the country is allowed to sell alcohol? And that they can only buy it during restricted weekday hours, until 3pm on Saturdays, and not at all on Sundays or holidays? With Midsummer – the biggest party of […]
Glenmorangie Legends is the brand’s exclusive Travel Retail Collection, each expression celebrating a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. ButterflyCannon worked with the Glenmorangie team to identify the overriding and individual concepts, as well as designing the range’s packaging. Glenmorangie Tarlogan is the third expression to be […]
Beer brand Beck’s has launched an innovative new campaign via social media that provides fans with a smartphone peripheral that transforms a standard mobile camera into a 360-degree-capable lens for recording images all around the user. The ‘CapCam’ comes attached to the top of the beer brand’s pilsner bottle, and can be detached separately from […]
The Glen Moray Distillery has released the latest expression of its award-winning Speyside Single Malt range: The Glen Moray Classic Chardonnay Cask Finish. This distinctive Speyside Scotch Whisky Single Malt, available in a gift box, was launched in January 2016. This new Glen Moray release is an unusual offer of a Speyside Malt. With its […]
The Whisky Shop has launched a new store in Paris, with interiors designed by international design agency gpstudio. The store is located in Place de la Madeleine, one of Paris’ most stylish shopping areas, in a building dating back to to the late 1800s. gpstudio’s conceptual idea for the interior architecture of the Paris store […]
Can the raw commitment, pride and passion of football fans be bottled? That’s exactly what Budweiser has done with its one-off Made by Fans brew, giving fans up and down the country the opportunity to infuse Budweiser with their die-hard support of English football. So how did Budweiser do it? A beer-filled Budweiser tanker was […]
Carlsberg UK has announced a major investment in premium Spanish beer brand Mahou, including a partnership with The Telegraph and TV chef and columnist, Mark Sargeant. Michelin starred chef Sargeant will present a series of four videos, alongside acclaimed chefs from three modern Spanish tapas restaurants in the UK, to pair a range of dishes […]
Grey Goose, the world’s leading super-premium vodka, today announces the official launch of its global summer pop up experience, Grey Goose Boulangerie Bleue, in New York City. Private guests will be transported to the French Riviera via a secret entrance through a traditional French bakery and will enjoy an immersive, experience created by an influential […]