Absolut Labs unveils Absolut deadmau5 – an interactive virtual reality gaming experience created in collaboration with world renowned electronic musician Deadmau5, which invites fans to join the artist on an epic night out in his own virtual world. As the latest venture from Absolut Labs, the brand’s nightlife think-tank and idea incubator, Absolut deadmau5 is […]
Cognac brand Hennessy announced the launch of “Harmony. Mastered from Chaos.” – a dynamic new campaign that brings to life the multitude of complex variables that are artfully and expertly mastered by human touch to create the brand’s most harmonious blend, V.S.O.P Privilège. Kicking off on June 30th, the campaign showcases the absolute mastery exuded at every stage […]
After releasing the Salted Caramel Brownie Brown Ale in 2015, Ben & Jerry’s has teamed up with New Belgium Brewing to create another beer—the Chocolate Chip Cookie Dough Ale. Bringing together two delicious things, this latest beer from the popular ice-cream brand is supposed to go very well with its Chocolate Chip Cookie Dough ice-cream. […]
Skol is the first beer brand to support the largest event of the LGBT community in Brazil: the 20th edition of the LGBT Pride Parade. And on LGBT Pride Day in Brazil, 28 June 2016, the brand reinforced its commitment to respecting choices and individual differences. Watch the film ‘Road’ , created by F/Nazca Saatchi […]
Heineken has announced the launch of the Heineken City Shapers Festival, which forms part of the brand’s ongoing Open Your World platform. The campaign will celebrate the cultures, people, music and entertainment, and experiences of the vibrant global cities shaping our top Australian cities and underlines Heineken’s status as a leading international premium beer brand. […]
On June 28, London’s ‘SMITHS’ of Smithfield hosted BRÚ Brewery for a special ‘Meet the Brewer’ event. The evening gave discerning drinkers from across the UK the chance to sample beers from one of Ireland’s most exciting craft brewers. Having already made a big impact on the Irish drinks scene, BRÚ Brewery is looking to […]
Global brand design consultancy, Elmwood, has completed its latest project for Heineken with a radical redesign of its oldest premium Mexican beer brand, Bohemia. The re-brand is the third piece of work delivered by Elmwood in the Mexican market, which continues to put Elmwood on the design stage as a global player. Being the first […]
Alcohol delivery service Booze Up have surveyed 1,000 people to find the UK’s favourite hangover cure. The surprising results show that eating a Fry Up is the number one way to defeat the morning after blues, beating previous favourites like sleeping and drinking water to the top spot. Booze-Up decided to conduct the survey after […]
Swedes are known to be liberal – so how can they accept that only one retail store in the country is allowed to sell alcohol? And that they can only buy it during restricted weekday hours, until 3pm on Saturdays, and not at all on Sundays or holidays? With Midsummer – the biggest party of […]
Glenmorangie Legends is the brand’s exclusive Travel Retail Collection, each expression celebrating a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. ButterflyCannon worked with the Glenmorangie team to identify the overriding and individual concepts, as well as designing the range’s packaging. Glenmorangie Tarlogan is the third expression to be […]