On the eve of the tournament, Carlsberg’s quest to make Uefa Euro 2016 a ‘tournament for the people’ continued as they rewarded fans willing go above and beyond to show their love for the game with tickets to the Final. As the official Beer of Uefa Euro 2016, Carlsberg teamed up with former France defender […]
One of China’s best-known locally brewed beers, Tsingtao Pure Draft has commenced its brand re-launch with a television commercial by DDB China, featuring popular Chinese actor, singer and model Huang Xiaoming. A product of Qingdao in Shangdong, Tsingtao Pure Draft is a non-pasteurized lager brewed with pure spring water from China’s Laoshan Mountains. The brand’s […]
Pernod Ricard is hoping to appeal to whisky connoisseurs with a limited edition luxury drink under its Glenlivet range, which comes with specially designed packaging to test drinker’s palettes. The packaging for the Glenlivet Cipher, the second in a series of limited editions, was designed by NB Studio, and comprises an opaque black bottle, with […]
Creative agency, Space, has developed a ground breaking virtual reality distillery tour for the world’s most awarded single malt Scotch whisky, Glenfiddich. The VR experience created by Space – called “Journey into the Mind of the Malt Master” – is an ambitious project which immerses viewers, no matter where they are in the world, into […]
The Macallan is delighted to present the sixth and final masterpiece from their prestigious The Macallan in Lalique Six Pillars Collection in partnership with Lalique. The ‘Peerless Spirit’ decanter represents the concluding chapter in the story of The Macallan’s foundation stones, the elements that define the character of this extraordinary single malt. It also showcases the […]
Carlsberg UK has launched ‘Three Lions Ale’ for Uefa Euro 2016, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of the tournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, […]
DrinkWise, Clemenger BBDO Melbourne and Mediacom have launched ‘How to Date Properly’, a cheeky addition to their How to Drink Properly campaign. Aimed at encouraging young Australians to date classy by drinking classy, these important tips target young people as they negotiate the dating scene. The campaign is another phase of the highly successful How […]
Bourbon brand Jim Beam announced an all-new global packaging redesign, marking the first time significant changes have been made to the Jim Beam Bourbon bottle in decades. Starting in mid-2016, the entire Jim Beam portfolio will have a new, premium look in the more than 100 markets around the world where the products are sold, […]
Marking two decades of US presence and celebrating the peak of Cuba’scultural resurgence, Havana Club Puerto Rican rum is rolling out an exciting national market expansion. The expansion features new bottle packaging, the introduction of a dark rum variant, Havana Club Añejo Clásico, to complement the existing Havana Club Añejo Blanco offering, and the launch of a new […]
Carling has teamed up with football legends Paul Ince and Jimmy Bullard to spoof an iconic scene from The Godfather, in celebration of their forthcoming summer promotion, Pay Per Inch. To give football fans the most enjoyable way to experience the match at home with your mates this summer, they are offering fans the opportunity […]