Beer brand Beck’s has launched an innovative new campaign via social media that provides fans with a smartphone peripheral that transforms a standard mobile camera into a 360-degree-capable lens for recording images all around the user. The ‘CapCam’ comes attached to the top of the beer brand’s pilsner bottle, and can be detached separately from […]
The Glen Moray Distillery has released the latest expression of its award-winning Speyside Single Malt range: The Glen Moray Classic Chardonnay Cask Finish. This distinctive Speyside Scotch Whisky Single Malt, available in a gift box, was launched in January 2016. This new Glen Moray release is an unusual offer of a Speyside Malt. With its […]
The Whisky Shop has launched a new store in Paris, with interiors designed by international design agency gpstudio. The store is located in Place de la Madeleine, one of Paris’ most stylish shopping areas, in a building dating back to to the late 1800s. gpstudio’s conceptual idea for the interior architecture of the Paris store […]
Can the raw commitment, pride and passion of football fans be bottled? That’s exactly what Budweiser has done with its one-off Made by Fans brew, giving fans up and down the country the opportunity to infuse Budweiser with their die-hard support of English football. So how did Budweiser do it? A beer-filled Budweiser tanker was […]
Carlsberg UK has announced a major investment in premium Spanish beer brand Mahou, including a partnership with The Telegraph and TV chef and columnist, Mark Sargeant. Michelin starred chef Sargeant will present a series of four videos, alongside acclaimed chefs from three modern Spanish tapas restaurants in the UK, to pair a range of dishes […]
Grey Goose, the world’s leading super-premium vodka, today announces the official launch of its global summer pop up experience, Grey Goose Boulangerie Bleue, in New York City. Private guests will be transported to the French Riviera via a secret entrance through a traditional French bakery and will enjoy an immersive, experience created by an influential […]
Rokkan, a partner for brave change and Glenfiddich‘s Digital Agency of Record (AOR), has launched a new campaign for Glenfiddich Bourbon Barrel Reserve 14 Year Old, asking viewers to “Rethink Whisky.” The digital campaign will be supported on social and streaming video through July. Based on the idea that Scotch is the most misunderstood spirit, the “Rethink […]
Cobra is launching innovative new Smooth Pour glassware, developed with Karmarama, which along with a unique font for bars, is a breakthrough in pouring technology. The glassware will be launched this summer with an integrated campaign, which runs across digital outdoor, press, digital, VOD, and social media. The team have worked with hydrodynamics and fluid […]
As an Official Partner of Solar Impulse and Host Partner of the Mission Control Center in Monaco, Moët Hennessy accompanies Solar Impulse at every moment of its round-the-world tour. On Saturday, June 11th at 4:00 am, Jim Clerkin, President and CEO of Moët Hennessy North America, greeted pilot André Borschberg on the tarmac at New […]
Molson Coors, one of the UK’s biggest brewers, has today announced the first on-trade elements of Grolsch’s new multi-faceted campaign “Unconventional by Tradition since 1615.” A new, limited edition font and glassware will be available to customers in the on-trade this month. The “Unconventional by Tradition since 1615” campaign heroes the brand’s essence of originality […]