Carling has teamed up with football legends Paul Ince and Jimmy Bullard to spoof an iconic scene from The Godfather, in celebration of their forthcoming summer promotion, Pay Per Inch. To give football fans the most enjoyable way to experience the match at home with your mates this summer, they are offering fans the opportunity […]
10,000 people across the UK were asked what influences the wine they buy and how much they spend on a bottle – with respondents sharing the reasons behind their tipple of choice. The survey – co-ordinated by personalised wine retailer Hannibal Brown – revealed that, for over 35% of the population, a fiver is their […]
Whilst craft beer has taken the world by storm, today there is a new drink taking a shot at global popularity – craft spirits. Indeed, new research from Mintel reveals that spirits positioned as “craft” have so far accounted for one in seven (15%) new global spirit launches to date in 2016, up from just […]
A simple and eye catching brand identity for BrewDog’s new spirits arm, Lone Wolf, has been unveiled by B&B, featuring a wolf’s head distilled down to its purest geometric elements. The identity is designed to reflect the purity of BrewDog’s products and its aim to disrupt the spirits sector. Alternative Beer Irreverent Scottish brewery BrewDog […]
Bacardi, the world’s most awarded rum, has unveiled its plans to heat up the season with the debut of two new flavours – Bacardi Grapefruit and Bacardi Raspberry flavoured rums. For those looking to mix up refreshing Bacardi Grapefruit or Bacardi Raspberry cocktails at home, the rum brand will be offering monthly specialty cocktails available to purchase through […]
Carlsberg is putting pubs at the heart of its Official Beer sponsorship of UEFA EURO 2016 and the England team, with just three weeks to go until the tournament kicks off on 10 June. The brewer has created two pub-focused activations to get the nation excited about the tournament and to support pubs and bars, […]
Drinks brand Angostura has introduced a redesign across its range of rum to better align with its well-known bitters drink. The range, redesigned by Good, now features two bottle shapes – a taller bottle for the standard range of Angostura 5 Year Old and Reserva three-year aged white rum – and a brand new bottle […]
Three ultimate masterpieces featuring a rare blend of Louis XIII, designed by Hermès, Puiforcat and Saint-Louis will be sold at auction by Sotheby’s, as of September 2016, with all proceeds benefiting The Film Foundation‘s cinematic heritage preservation efforts, founded by Martin Scorsese. To pay tribute to his heritage of adventure and discovery, Louis XIII cognac, one […]
May 17, 2016 marks the official launch of INTRINSIC Wine Co., a raw yet elegant wine from the famed Columbia Valley in Washington State that was produced using a technique called “extreme” extended maceration. It has tremendous complexity because the core of the wine stayed in contact with the grape skins for approximately nine months after […]
Marcel Desailly has teamed up with Carlsberg in their new campaign to ensure UEFA Euro 2016 becomes a tournament for the people. The legendary former France defender and winner of UEFA Euro 2000 drew inspiration from his country’s rich history to help turn it into the Republic of Football this summer. Desailly has taken the […]