Laphroaig, the Scottish whisky, will project opinions of the brand sourced from Twitter onto its distillery wall, to celebrate its 200th anniversary. The campaign called #BigOpinions will see Laphroaig select the best tweets – both positive and negative – from 21-25 July and will project them onto its distillery in the Isle of Islay, on […]
John Smith’s is launching a campaign that is truly out of this world. The Heineken owned ale brand has acquired the first ever pint shaped constellation, made up from 100 stars in the night sky, and is giving ordinary British blokes with extraordinary talents the chance to own one of them. Part of the brand’s […]
The Jack Daniel Distillery announces the release of the brand’s first-ever barrel strength offering within the coveted Single Barrel Collection, Jack Daniel’s Single Barrel Barrel Proof. The newest member of the Jack Daniel’s Family of Brands will hit shelves in August and will be available across the US. “As master distiller at Jack Daniel’s, I get […]
The world’s first black and white bar has opened in London, with the absence of colour serving to spotlight the only exceptions: the bottles of alcohol and the customers, which boldly stand out. The furniture, decor, food and staff have all been stripped of colour in the new Bulmers #LiveColourful Bar. The UK cider brand […]
Glenfiddich has unveiled the results of a major photography project that includes beauty imagery for its 21 Year Old and Rare Collection of most exclusive and oldest whiskies. Working with UK design agency Purple Creative, the brains behind the brand’s new visual identity, the photography project saw Purple commission photographers Ted Humble-Smith and Benedict Morgan […]
Vodka brand Absolut has released ‘Absolut Colours,’ a limited edition bottle that wears the iconic Gilbert Baker rainbow flag, a symbol that is commonly associated with the LGBT community. The latest edition of its collaboration with Baker that first started in 2008, this new bottle reflects Absolut’s continuing belief in “the right to express yourself […]
Family-owned Bacardi, the largest privately-held spirits company in the world, has expanded its portfolio of super-premium rums with the acquisition of Banks rum. The award-winning Banks portfolio includes Banks 5-Island Rum, Banks 7 Golden Age Blend and various limited editions. Banks rum is currently available in some of the most influential on-premise establishments in the […]
Diageo has kicked off an anti-drink driving push for its Johnnie Walker brand in conjuction with the Department for Transport’s THINK! campaign and McLaren Honda F1 stars including Jenson Button. The initiative comes as Johnnie Walker celebrates its tenth year sponsoring McLaren and is part of the brand’s global Join the Pact campaign, which aims […]
For more than 150 years, CAMUS has nurtured a lasting bond with the Borderies, the smallest and rarest cru in the Cognac AOC. This bond – strengthened by the gradual acquisition of plots by each of the five generations of the Family – has succeeded in making the House of CAMUS one of the largest […]
With rising health awareness and concern about binge drinking driving sales of low and non-ABV beers among consumers, it seems counter-intuitive that innovation in strongly alcoholic beers should be rising. But new research from Mintel has found that almost one in four (23%) beers launched globally in 2014 and 25% in 2013 had an ABV […]