In a battle akin to the space race between cold war rivals USA and USSR, the UK’s best-selling alcoholic Ginger Beer, Crabbie’s has dealt a huge blow to ‘Gingeraught’ Major Tim Peake’s claim to become the first ‘ginger’ in space. In the oddest of missions that even the most experienced at NASA can’t say they’ve […]
Poliakov, the Vodka of Extreme, creates buzz with its freezing viral operation, using state-of-the-art augmented reality technology. The brand is proud to present its ephemeral interactive experience: the Ice Breaker Challenge, an intuitive and dynamic game. The Ice Breaker Challenge gives the opportunity for players to be completely immersed into the freezing and futuristic universe […]
Miller Lite is on a mission to bring even more holiday cheer to New York City. The original light beer brand enlisted the help of Brooklyn-based street artist London Kaye to design and construct a giant knit holiday sweater-themed billboard this holiday season. London Kaye is known for her passion to crochet; her artwork adorns […]
Disaronno is celebrating its limited edition Disaronno Wears Cavalli bottle, a collaboration between the Italian liqueur and the fashion house, with a TV advertising campaign running until Christmas Eve (Thursday 24 December). The 15-second film reveals the bottle’s new look, which was inspired by a combination of the underwater world and exotic themes from Cavalli’s […]
Patrón Tequila, one of the most-recognised and respected luxury spirits brands in the world, has taken-over a Christmas window display in Selfridges as part of its UK Christmas sales drive. The activity has been produced and created by launch specialist agency Five by Five. ‘A Perfect Constellation’ is a constellation of stars in the shape […]
Old Mout, New Zealand’s best selling cider brand, has launched a dry style cider aimed squarely at beer drinking males. Crafted to be not as sweet as other ciders, Old Mout Hard Cider is a masculine alternative in a category often epitomised by lens flares and colourful pretty packaging. Partnering with L.A-based director Eric Kissack, […]
What will you be unwrapping this holiday? If your family and friends are keen globetrotters, there’s a good chance it might be whisky. When it comes to the festive season, travellers spend over $1bn on spirits in duty free to give as gifts. Of this, whisky is the number one choice for travellers, with 44% selecting […]
If a tequila-infused beer isn’t enough to excite your senses, Anheuser-Busch is hoping its packaging will. Using smart label technology and LED lights, the company has started rolling out limited edition bottles for its Oculto brand that include illuminated labels. Here’s how the labels work: When you’re holding a bottle, your thumb activates a pressure-sensitive […]
In December 1966 WPIX, a Tribune Broadcasting Station, pioneered the airwaves with the first ever Yule Log broadcast as a holiday gift to New York City residents who did not have fireplaces. In celebration of the 49th anniversary of the first broadcast, Lagavulin Single Malt Scotch Whisky, together with actor, humorist, and woodworker Nick Offerman, […]
In the context of Design Miami, of which it has been the exclusive champagne sponsor since 2012, Maison Perrier-Jouët is celebrating its long-standing ties with the world of art and creation. Among the exciting initiatives marking the luxury champagne house’s presence in Miami this year are L’Eden by Perrier-Jouët, an exclusive event at Faena Hotel […]