Japanese whisky brand Chivas Regal Mizunara has taken a trip to Scotland’s iconic Strathisla Distillery for its new ‘Mizunara’ campaign, in a shoot produced by Edinburgh-based Service Production Company LS Productions. The campaign from Havas Worldwide sees Japanese ex-sumo star Takanohana Oyakata visit the Strathisla Distillery to meet Chivas’ Master Blender Colin Scott. As one […]
Heineken turns to women to help curb men’s drinking in a global ad that champions moderation. The ad, called “moderate drinkers wanted”, was created by Publicis Italy and will air across 30 markets worldwide from 13 January. The spot shows frustrated women striding through the city and singing I Need A Hero as drunken men […]
How does one of Australia’s most loved beer brands say Happy New Year to its drinkers? By giving them the chance to say cheers to their family and friends on a digital billboard. Developed by KWP! Advertising, ‘Coopers Shout Out’ let Australian beer lovers publicly shout out New Year messages to their best mates, family […]
Fuller’s is beating the January blues with a new print and outdoor campaign created by advertising agency The Corner. The London-based brewer’s ‘January Ale’ ads launch January 8, and play on the January sales offered by most retailers, blocking out the ‘S’ in sale with a bottle of London Pride beer. The campaign imitates iconic sale […]
Truman’s, one of the UK’s fastest growing breweries, has launched a new website, designed and built by IC Design. With an explosion in growth of the craft ale movement in the UK, Truman’s new website aims to better reflect their brand values and help drive audience awareness and engagement. IC Design reviewed the brand strategy […]
Heineken is set to mark two decades of its partnership with The Australian Open by taking its tournament-long party to new heights. The world’s leading international premium beer brand will kick off its 2016 marketing activity in style with activations taking place across Melbourne in January to mark the annual festival of tennis. Highlights will […]
To launch Tiger White in Malaysia, Tiger Beer has put its ‘It all starts with White’ platform to the test and given beer drinkers the chance to be part of a major creative production unlike any in history. Coaster is the first-ever film to be conceptualised, crowd-sourced and produced by consumers using beer coasters. On […]
A North Yorkshire brewery has unveiled a new look to one of its most iconic real ales. Masham-based T&R Theakston Ltd is refreshing the look of its Old Peculier bottle label sets, as it aims to increase its appeal to a younger audience and increase its on-shelf visibility in an increasingly crowded market place. Old […]
Bourbon brand Jim Beam has turned a barrel rackhouse at its flagship distillery in Kentucky into a nine-story 3D screen for the holidays where it is airing a short film for visitors to enjoy. The ‘visual installation’ is part of Jim Beam’s ‘Light Up the Holidays’ campaign and marks the first time the brand is […]
Camden Town Brewery announced that it is partnering with Anheuser-Busch InBev (AB InBev) to pave the way for further growth and expansion. The partnership will enable Camden Town Brewery, the London-based producer of Hells Lager and Gentleman’s Wit, to expand its operations, bringing more of its popular canned, bottled and kegged beer to more people. […]