Whilst the ‘gin revival’ has been in full swing for a number of years, younger consumers are now really ‘be-gin-ning’ to drive this spirit to new heights. Indeed, new research from Mintel reveals that although over half (56%) of white spirit and RTD (ready-to-drink) drinkers think that gin is an older person’s drink, it is […]
Bud Light unveiled its plans to give America’s favourite beer a fresh new look in the coming year. This redesign – the first major overhaul of Bud Light’s visual identity in eight years – will include a reimagined Bud Light logo and contemporised primary and secondary packaging, and is part of a larger brand evolution […]
Following Taxi Studio’s successful redesign of Moose (Thailand’s first locally produced cider brand) in 2014, Taxi embarked on a wide and varied range of creatively diverse projects with them – the most recent of these being the branding for a Moose sponsored Music & Food Fusion event in Bangkok’s city centre held over the 26th -29th of […]
Sky and Molson Coors have announced an exciting new signing with the national launch of a limited release transfer window beer, Done Deal (4% ABV). The special edition beer has been created to celebrate football’s January transfer window and is the first of its kind from the two companies. It will be brewed with English […]
This holiday season Stella Artois wanted to give city-dwellers a taste of something they don’t get too experience too often — the wonder of a starry sky. Together with lead agency Mother London, and production company UNIT9, Stella Artois (whose name is derived from the Christmas star) has brought to life a pop-up installation that […]
Heineken is once again turning to design to help turnaround around one of its Mexican beer brands after seeing success with an overhaul of fellow Mexican beer Tecate. As one of the oldest beer brands in the country Carta Blanca has a loyal and older consumer base in the North of Mexico, however it had […]
The new Heineken commercial from TBWA\NEBOKO and Czar shows that the Dutch and Heineken are the true party animals, even out in space. In the film the Dutch astronaut Joost conjures up a Heineken to celebrate the birthday of his Russian colleague Yuri. But things go wrong: the bottle wanders off into space and shifts […]
December 14 marked the official launch of the Best Damn Brewing Co., a brand platform with a simple mission: to bring you the Best Damn thing you’ve had all day. On shelves now, Best Damn Root Beer is the brand’s first mission released nationally and the first hard root beer produced by Anheuser-Busch. It’s a full-flavoured, […]
Heineken USA unveils a specially designed Vanson motorcycle jacket in partnership with Boston-based boutique Concepts, marking the last of five premium collaborations Heineken will launch in 2015. The outerwear piece will make its debut at a celebration at Concepts’ Harvard Square location, and five attendees will have the opportunity to receive the custom item. For […]
Ahead of the star studded UEFA Euro 2016 final draw in Paris on 12 December, Carlsberg, the Official Beer to the UEFA Euro 2016, announced its marketing campaign for the tournament in France next summer. Carlsberg’s promise for the tournament will be to “do it better for the fans”. The campaign is built around Carlsberg’s […]