Heineken has revealed the outcome of its #LeBigSwim digitally-led campaign with Eric Cantona, which aimed to demonstrate the outstanding taste credentials of its premium lager brand Kronenbourg 1664. Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is […]
Tanqueray asked a band to re-record a 1920s jazz version of Iggy Azalea’s Fancy for a campaign airing in Spain. The new ad, which is part of the brand’s existing ‘Tonight We Tanqueray’ position, was created by Mother for the Spanish market and is understood to be airing in the UK at a later date. […]
As part of its goal to provide an unforgettable experience, Casa Bacardí Visitor Center announces the launch of “Casa Bacardí Special Reserve” hand- bottled rum, a unique project that will allow guests to fill their own bottles with a new extension of Bacardí rum. This new initiative aims to invoke the use of the five […]
Here has designed the packaging and identity for new artisanal gin brand Thomas Dakin. The design agency was briefed to develop the brand in a way that leveraged the 250-year distilling heritage of Thomas Dakin, the 18th century pioneer of high quality, premium gin. Here’s task was to convey the masculine, straight-talking nature of Dakin, […]
To create a pint that is truly “out of this world” beer brand John Smith’s has launched a limited edition run of ale into space. The Heineken owned drink, which is available to win, will give most Brits closest taste of space travel they are likely to get, with the cans travelling 37,430 meters above […]
Music is one of the quintessential parts of summer and, year after year, the season’s hottest artists attract #UpForWhatever festival goers to the biggest venues and concerts across the country. In an effort to turn up the volume on this summer, Bud Light announced an exclusive partnership with Mad Decent Block Party across the US […]
Carlsberg officially launches its third season as Official Beer of the Barclays Premier League with a humorous global TV commercial and campaign starring former Manchester United and Denmark national goalkeeper Peter Schmeichel and UK football presenter Jeff Stelling. The TVC sees a typical kickabout in the park transformed by Carlsberg into Probably the Best Kickabout […]
The London Dry Gin Gibson’s launches its new limited edition, inspired by its British style and spiced up with an eccentric twist. Proud of its origins, the La Martiniquaise owned Gibson’s, positions itself as the cheeky Gin brand from England, drawing its identity from the punk rock musical movement born in the 70’s. The Gibson’s […]
Diageo is taking aim at white rum drinkers with the launch of a £1m for its Captain Morgan brand. White rum remains the largest rum segment with a 41 per cent value share and Captain Morgan is hoping the new marketing push for its latest variant will drive mass awareness, and build on the brand’s […]
ButterflyCannon have developed the brand story and designed the brand identity and packaging for Hawthorn’s London Dry Gin, which has just launched in the US and UK. Hawthorn’s brand story is inspired by the CEO’s grandfather, who began distilling his own great tasting gin whilst serving in the British Navy. During his shore leave, he […]