Leading cask ale brand Greene King IPA has launched To The Pub – a heartwarming and authentic advertising campaign that celebrates that great British institution, the pub. The film series comprises 50 pubs and 50 stories as seen through the lens of those who know the pub best – the landlords and their locals. Pubs […]
Known for its inventive flavour portfolio, Smirnoff Electric spirits are unlike anything the brand has ever created. Perfect for the chilled shot occasion, a typically high energy part of the night, Smirnoff Electric spirits are designed to bring people together and give everyone’s taste buds a jolt with four intense flavours – Berry, Apple, Mandarin […]
The Beer Bakery, a week long pop up, will open its doors on Tuesday 27th October to serve up a never tasted before, limited edition range of beer breads inspired by, and created using ingredients found in some of the world’s most popular beers, including Stella Artois, Budweiser, Leffe, Becks Vier, Hoegaarden and Corona. These […]
‘Beer is proof that God loves us and wants us to be happy’ and now Smaaash, the premier urban sports & entertainment centre gives a reason to all the beer lovers to be happy and indulge in some beer. Smaaash presents ‘Game of Beers’, the country’s biggest and the most entertaining Beer Gaming Festival that […]
Legendary O2 London venue The Brooklyn Bowl has teamed up with award winning Northamptonshire-based Nene Valley Brewery to create their own line of beer. In line with the venue’s unprecedented combination of top-flight music, beer and bowling, The Brooklyn Bowl has named the new beer ‘Knock Down Punk’ The beer will be available exclusively in […]
Partygoers be prepared to hit the deck and have a serious ‘Blast’ because ‘shots’ are about to be released. Captain Morgan is on a mission to shake things up and increase the level of excitement with Captain Morgan Cannon Blast – the ‘shot to end all shots’ and the unmistakeable signal that fun is about […]
Buchanan’s, the award-winning Scotch whisky, introduces new packaging for three of its four blends: Buchanan’s DeLuxe, Buchanan’s Master and Buchanan’s Special Reserve. Buchanan’s Red Seal will follow in 2016. Buchanan’s is the largest premium Scotch brand in Latin America and has experienced ten-year double-digit growth in the U.S. while doubling its share over the past […]
Dewar’s Scotch whisky, is using virtual reality to bring the whisky-making process vividly to life. As part of a new marketing campaign to celebrate the launch of Dewar’s Scratched Cask, the brand is unveiling a 360 degree virtual reality experience to highlight the creation of their newest product. National Brand Ambassador Gabriel Cardarella leads viewers through […]
Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]
Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]