With the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social impact campaign ‘Buy a Lady a Drink’ to drive awareness of the global water crisis and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for […]
After searching through 150 varieties to find the perfect hop for its latest brew, Blue Moon Brewing Company is excited to unveil its own twist on an IPA: Blue Moon White IPA. Ringing in 20 years as a brewery, they’re unveiling Blue Moon White IPA by challenging consumers to go on a search of their […]
Woodford Reserve announces the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whisky, which will be available for purchase in select markets throughout the U.S. beginning in February. The latest release showcases the company’s ongoing commitment to both whisky lovers and innovation within the industry. Woodford Reserve Rye is the third […]
The revered French Champagne House Piper-Heidsieck, known worldwide for the red of its label and the gold of its wine, will be the exclusive champagne of the Oscars. A three-year partnership with the Academy of Motion Picture Arts and Sciences will begin with this year’s 87th Academy Awards ceremony on February 22 at the Dolby […]
Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the unique […]
La Bodega Internacional (LBI), a Hispanic-owned, handcrafted premium spirits company based in Atlanta, has announced the launch of J.R. Revelry, a new, 90 proof bourbon that provides a unique, smooth taste for new and existing craft whisky enthusiasts and connoisseurs. J.R. Revelry has a smooth, approachable flavour profile, with a rich amber appearance and a […]
Novak Djokovic, world number one tennis player and three-time consecutive Australian Open winner, and iconic Australian wine brand, Jacob’s Creek, have released the new ‘Made By‘ film series today. Unscripted and raw, the films show a side of Novak not seen before as he recounts never before told life stories from Belgrade, Serbia, celebrating what […]
Leading bourbon brand Jim Beam, announced the refresh of Jim Beam Rye – the classic Kentucky Straight Rye Whisky offering that’s been a staple on whisky bars globally for decades. It will have an updated bottle label design to reflect the premium quality of product. New Jim Beam Pre-Prohibition Style Rye, bottled at 90-proof, has […]
Crowdfunding has produced everything from limited-edition records and books to T-shirts, health products and drone technology. To date, though, crowdfunding hasn’t cracked the biggest advertising stage in the world: that big American football game in February. The brand geniuses at Newcastle Brown Ale, who made their great beer famous during last year’s Big Game season, […]
Newcastle Brown Ale tried but failed to sneak an ad into this year’s Super Bowl after entering a thinly disguised spot for its beer into Doritos’ Crash the Super Bowl user-generated ad competition. The irreverent beer brand has posted the deliberately clunky ad online after it failed to make the grade for Doritos’ Crash the […]