Johnnie Walker Urges Americans to Join the Pact & Designate a Driver

Johnnie Walker Urges Americans to Join the Pact & Designate a Driver

For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program.  The number one Scotch whisky in the world is committed to encouraging responsible drinking […]

Beer Is The New Wine When It Comes To Food

Beer Is The New Wine When It Comes To Food

More than a third of Brits (36 per cent) now choose beer over wine as their preferred beverage when dining, according to new research from speciality beer Leffe, indicating it may just be giving wine a run for its money at the table. The UK’s favourite beverage, great beers are best associated with the pub, however […]

Unibroue Introduces Éphémère Canneberge Just In Time For the Holidays

Unibroue Introduces Éphémère Canneberge Just In Time For the Holidays

Unibroue, one of the most highly awarded breweries in North America, with world-renowned brands including La Fin du Monde, Blanche de Chambly, 17 Grande Réserve, Terrible and Maudite, is proud to introduce its latest seasonal release, Éphémère Canneberge, a unique beer enhanced with the refreshing tartness of ripe cranberries. As its name suggests, Éphémère is […]

Open Your Piehole For a Unique Blend of Whisky by Diageo

Open Your Piehole For a Unique Blend of Whisky by Diageo

Warm baked apples, toasted pecans, the taste of the graham cracker crust on Grandma’s homemade pies, those memorable and loveable flavours are hot out the oven in Piehole – a delicious blend of Canadian Whisky and pie-flavored liqueur. Piehole, best sliced up as a shot, will be available beginning November 2014 in the following tempting flavors […]

Heineken & RTH Debut Exclusive “Ponchirt” For #Heineken100 Program

Heineken & RTH Debut Exclusive “Ponchirt” For #Heineken100 Program

Heineken, the world’s leading international brewer, launched a collaborative poncho/shirt hybrid with Los Angeles based fashion brand RTH as part of the 2014 #Heineken100 program. Now in its fifth year, the #Heineken100 program partners with imaginative designers to create a series of coveted custom lifestyle products, not available at retail, and shares them with 100 […]

Newcastle Unveil Scotch Ale, First Beer in a Series of ‘Collaboration Editions’

Newcastle Unveil Scotch Ale, First Beer in a Series of ‘Collaboration Editions’

For centuries, the United Kingdom has stood for togetherness, collaboration and union. After all, making the whole better than its parts is a specialty of the British. Take some of the finest cultural exports the U.K. has produced: Tea and crumpets. Bangers and mash. Lennon and McCartney. Most Brits know a thing or two about […]

Glenfiddich Introduces ‘The Original’ Whisky

Glenfiddich Introduces ‘The Original’ Whisky

Glenfiddich reveals ‘The Original’ whisky. A unique expression inspired by the 1963 Straight Malt, the first ever single malt to be actively marketed internationally, effectively establishing the entire single malt category we know today. A reproduction of the original Glenfiddich Straight Malt, this release is an exclusive addition to the family run distiller’s collection of […]

Seven Major League Soccer Clubs Join Heineken Roster

Seven Major League Soccer Clubs Join Heineken Roster

Heineken continued to mark their investment in the future of American soccer by announcing partnership agreements with seven Major League Soccer (MLS) clubs. Starting January 1, 2015, the premium beer brand will bring the Heineken experience to a variety of teams in cities across the country, including the Chicago Fire, Columbus Crew, D.C. United, Houston […]

Christmas Recipes From Cockburn’s Port Created By The Corner

Christmas Recipes From Cockburn’s Port Created By The Corner

Launching in November, Cockburn’s Port is introducing a campaign with a series of captivating images created by the Corner. Encapsulating the festive spirit with recipes of how the much-loved Cockburn’s Special Reserve Port can be enjoyed in social environments this Christmas time, The Corner’s campaign offer the reader step by step serving suggestions for the […]

Purity Vodka & Joel McHale Hit The Surf To Continue Crafted Spirits Journey

Purity Vodka & Joel McHale Hit The Surf To Continue Crafted Spirits Journey

Purity Vodka launched the third episode of ‘Crafted Spirits,’ a digital content series starring comedian Joel McHale on the vodka brand’s YouTube. In the most recent video, McHale visits Matt “Mayhem” Biolos, award-winning surfboard designer and owner of LOST Surfboards, at their San Clemente, CA headquarters. McHale and Biolos tour his state-of-the-art shaping facility before […]