Newcastle is resurrecting its popular Werewolf Blood-Red Ale, which was the top-selling imported limited edition in 2013. Like the nocturnal man-beast that serves as its namesake, Newcastle Werewolf has something of a split personality. Tear into a bottle or a pint and it mysteriously transforms — starting out smooth and mellow, then transforming to a […]
Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring consumers to break their routine and try something new with Redd’s Apple Ale. “We are very excited to […]
Marking Jamaican Independence Day on August 6, Appleton Estate Jamaica Rum, the only premium rum crafted in the heart of Jamaica, unveiled its new brand campaign, “From Jamaica With Love.” This is the first marketing campaign from the brand’s new creative agency of record, San Francisco’s ARGONAUT, which invites consumers to explore the raw beauty […]
Heineken-owned premium packaged beer Sol has launched an instant win promotion in bars across the country. The initiative, led by Space, has been designed to drive visibility, rate of sale and encourage brand reappraisal with its target 30-35 year old male audience. The Sol ‘Independent Spirit’ campaign is an evolution of last year’s instant win […]
This September, Arnold Furnace wants to celebrate Mr Jack Daniel’s birthday in style, and in turn give his friends a gift they definitely won’t forget. Because no-one knows his exact date of birth, (Mr) Jack’s birthday is always celebrated for the whole of September. This year involves an ambitious project in “The Bar That Jack […]
Love has developed the new Haig Club whisky offer for Diageo, aiming to create a ‘stylish’ whisky. According to Love executive creative director Dave Palmer, the Haig Club project developed from innovation and strategic work the consultancy was carrying out for Diageo. Love has worked with Diageo on projects including the Johnnie Walker Houses in […]
Americans just don’t seem to appreciate a pint of black, creamy Guinness. Volume sales of the Irish stout in North America fell 6 percent in the 12 months ended June 30, reported Guinness maker Diageo, following a 2 percent decline a year earlier. Among other efforts to revive Guinness sales—including the “Made of More” ad campaign—Diageo is introducing […]
For more than 150 years, Bacardí has been a brand with incredible stories to tell. Since 1862, the Bacardí family has faced earthquakes, fire, revolution, prohibition, and exile, none of which could tame their irrepressible spirit. To bring these stories to life, Bacardí has collaborated with two of the most iconic names in the world of graphic […]
Redd’s is introducing Redd’s Wicked Apple, the first refreshingly hard ale of its kind. At eight percent alcohol by volume, Redd’s Wicked Apple is a hard ale that amplifies Redd’s crisp apple flavor for an experience that starts strong and finishes smooth. “Redd’s Wicked Apple was created to provide a refreshing alternative to drinkers during […]
Westons Cider has engaged Brand on Shelf (BOS) to develop a new look for its Stowford Press brand. In a bid to drive brand stand out and differentiation against an extensive backdrop of cider brands, Westons Cider turned to BOS for a new on-trade packaging design. Ian Lewis, head of marketing at Westons Cider, said […]