Heineken Star Cabs Competition Offers Drinkers Free London Taxi Rides

Heineken Star Cabs Competition Offers Drinkers Free London Taxi Rides

Heineken is offering consumers the chance to “discover” London with a free taxi ride if they buy a beer using a special app. As part of the beer brand’s on-going Open Your City campaign, on the first Saturday of every month, a fleet of Heineken-branded taxis will transport consumers across the capital. Consumers must download […]

Grolsch Lifts the Lid on Bluetooth Bottlecaps Providing Free Movies

Grolsch Lifts the Lid on Bluetooth Bottlecaps Providing Free Movies

Grolsch beer has launched a digital initiative called the ‘Movie Unlocker’, which provides free movies for customers who link bottles to their smartphones using cap-mounted bluetooth in a scheme designed by Russian app developer Heads and Hands. Using a Bluetooth beacon in the bottlecap activated when tapped against a mobile device Grolsch has advanced its […]

Budweiser Hunts for Buskers in Global Talent Search Backed by Jay Z & Rihanna

Budweiser Hunts for Buskers in Global Talent Search Backed by Jay Z & Rihanna

Budweiser is on a global hunt for undiscovered musical talent and is trawling the streets and subways of cities including London and New York to create the “ultimate busker band”, in a campaign backed by global superstars Jay Z and Rihanna. The lager brand is launching the initiative, which spans 85 countries, under the banner […]

Porto Cruz New Winery Grand Opening

Porto Cruz New Winery Grand Opening

La Martiniquaise, the owner of the world leader Porto Cruz, opened a new site with a state-of-the art new winery and a centralized bulk storage. The project represents a significant investment in the Port’s industry. Located in northwest Portugal in Alijo, the new facility comprised a winery, with an annual capacity of six million litres, […]

Laphroaig Stays True To Its Heritage With Newest Release

Laphroaig Stays True To Its Heritage With Newest Release

Laphroaig, a leading Islay Single Malt Scotch Whisky, proudly introduces its newest expression, Laphroaig Select Scotch Whisky. This new, innovative expression brings the distinct styles of the Laphroaig portfolio together to create a new expression that stays true to the brand’s heritage with an added layer of complexity and depth brought about by marrying various […]