The summer of 2014 is officially Miller Time in America. And to make sure that fans are making the most of their 100 days of summer, Miller Lite is going to reward those who share their Miller Time photos with the world. “We know that it is getting harder and harder for people to unplug, […]
In 1671, Captain Henry Morgan set his sights on Panama City, the richest city in the western hemisphere. Amidst his raid and ultimate capture of Fort San Lorenzo, Morgan lost five ships, including his famed flagship The Satisfaction. What will forever stand as a historic battle in Panamanian history now serves as inspiration for the […]
Coors Light is giving consumers across the USA a chance to win an unforgettable soccer viewing experience with the Coors Light SUPERFANATICOS promotion. This summer, Coors Light will reward two legal-drinking-age super football fans with a trip for two to watch the final game of the summer’s biggest tournament in their favorite team’s home country. […]
As anticipation and excitement continue to build around the world for the 2014 FIFA World Cup Brazil, Budweiser, the official beer sponsor of the tournament, unveiled the tournament-time components of its global Rise As One FIFA World Cup campaign. The series of football-themed activations, both on-site and around the world, includes the brand’s centerpiece television […]
Berentzen USA is proud to announce the launch of Berentzen Bushel & Barrel. Berentzen Bushel & Barrel is the result of blending two delicious traditional flavors – bourbon, America’s native spirit, and Berentzen’s world-renowned apple liqueur. It takes Kentucky straight Bourbon whiskey distilled and aged to specification, and blends it with Berentzen Apple Liqueur. Berentzen […]
Tuborg beer is launching a brand new global marketing campaign called ‘Always Say Yes,’ building on the cultural ‘FOMO’ trend, or ‘Fear of missing out’, and encouraging a positive attitude. The campaign is a fully integrated, 360 degree campaign, encompassing a new TVC, out of home print campaign, digital and point of purchase for the […]
United States-based North Arrow Studio collaborated with Hendley | Knowles Design Studio to set up the ‘Container Bar’, a trendy bar built from shipping containers. The project, which took three years to complete, measures at 2115-square-feet and has both outdoor and indoor areas. Little changes have been made to the shipping containers except for the […]
Beck’s New Zealand presented “the world’s first playable poster” to celebrate its dedication to music. The beer brand that has been turning beer into art since 1874, has developed a street poster that played and remixed music when touched. The piece arrived as part of a broader campaign that is unleaded on the brand’s Facebook […]
Just in time for the Memorial Day holiday and summer barbecue season, the ever-popular, limited-edition red, white and blue Budweiser cans and bottles have arrived on shelves. This year marks an even larger commitment to helping military families—with Budweiser and its wholesaler family donating more than $3 million dollars to the Folds of Honor Foundation. […]
The Board of Directors of Bacardi Limited, the largest privately held spirits company in the world, announced the appointment of Michael J. Dolan as Interim Chief Executive Officer (CEO), effective immediately. Mr. Dolan has been a member of the Board of Bacardi Limited since 2009. Mr. Dolan most recently served as Chairman and CEO of […]