Brewing your own beer is a popular pastime in which experimentation is encouraged, but it’s unlikely anyone expected a beer made from a 35-million year old whale fossil. Jason Osborne, co-founder of Paleo Quest, a non-profit dedicated to advancing paleontology and geology, thought it would be the perfect way to get people talking about science. […]
Every year in November, Beaujolais Nouveau—new batch of red wines from the French region of Beaujolais—is released. To mark the occasion, Lithuania-based ad agency McCann Vilnius creates a limited edition wine packaging. In 2013, they decided to “reimagine the function of wine” and realized that not only does it make one drunk, it also stains […]
Heineken debuts the brand’s latest “social experiment” to encourage consumers to “cross their borders,” with their digital video, “The Guest of Honor.” On March 11, Heineken hosted a one-night only production at New York City’s famed The McKittrick Hotel, where unsuspecting attendees were invited to a play, soon to find out that they weren’t just […]
Captain Morganhas been the life of the party for decades and for just as long, taco has been at the heart of every fiesta. It’s time the two become one. Captain Morgan is “spicing” up its newest white rum offering and reinvigorating the entire category with a taco flavored rum, perfect for the loads of individuals […]
Advertising agency Konstellation has figured a way to make happy hour last longer for their client, Carlsberg. Introducing Happy Beer Time, a crowdsourced happy hour conducted in partnership with a bar. The bars first receive a USB stick that allows them to plug in to any screens they may have in their premises, and this […]
Mouton Cadet Ryder Cup Selection, made with the support of Paul McGinley, The 2014 European Ryder Cup Captain, has just been revealed. This limited edition is the official wine of The 2014 Ryder Cup at Gleneagles, Scotland. Paul McGinley attended a special reception at Château Mouton Rothschild, hosted by M. Julien de Beaumarchais, son of […]
George Washington is rumored to have chopped down a cherry tree or two in his time. Perhaps it was to supply the ingredients for his most beloved libation. George Washington’s favorite liquor was his wife Martha’s recipe for Cherry Bounce, one of 18th century America’s most popular and high-spirited beverages. In honor of National Make […]
On the evening of Tuesday, March 25, Stella Artois held a celebration at Lafayette Townhouse in Manhattan’s SoHo neighborhood to launch a global pilot program aiming to bring its best-in-class draft experience to the world’s home bars. The evening was hosted by the actor Jake Johnson, star of New Girl on FOX and a home-bar […]
Just in time for the start of the 2014 baseball season, the new Budweiser Brew House in the much-anticipated Ballpark Village development in St. Louis will open its doors this week. Spanning three levels and 26,000 square feet, the venue includes an outdoor beer garden and rooftop deck with spectacular views of Busch Stadium. Featuring […]
Water is key to the production of Bacardi rum. On average, it takes 12 liters of water to create one liter of any distilled spirit. At the Bacardi distillery’s island home in Puerto Rico, water conservation is an important component of the Bacardi Limited sustainability commitment. Water is used to clean the American white oak barrels in […]