Bombay Sapphire Gin Announces Four Winners Of The Imagination Series

Bombay Sapphire Gin Announces Four Winners Of The Imagination Series

Bombay Sapphire, the world’s fastest-growing major gin brand by volume and value1, in association with Tribeca Film Festival, announced the four winners of the Bombay Sapphire Imagination Series: Film competition. The competition offers budding filmmakers the chance to realise their own short film, using their imagination to interpret a short film script created by Academy […]

Pernod Ricard Launches eCommerce Hub to Fuel UK Sales

Pernod Ricard Launches eCommerce Hub to Fuel UK Sales

Pernod Ricard has launched its first ecommerce hub in the UK to capitalise on returning customer spend across the region, a move that follows similar recent announcements from rivals Diageo and AB InBev. Drinks maker unveils first UK online store in time for key Christmas trading period. The Sipstor, dubbed an online “drinks boutique” by […]

Bulmers Launches Facebook Campaign to Highlight Apples’ Freshness

Bulmers Launches Facebook Campaign to Highlight Apples’ Freshness

The UK’s No 1 Modern cider maker Bulmers and global social media agency We Are Social will launch a Facebook campaign this week, to remind fans about the fresh apples that are used to make Bulmers cider. http://www.youtube.com/watch?v=ReFvD19O1kM The Harvestimator, which launches this week on the Bulmers Facebook page, aims to extend Bulmers’ following on […]

Purity Vodka Strikes Gold at the Spirits Business Vodka Masters Competitions

Purity Vodka Strikes Gold at the Spirits Business Vodka Masters Competitions

Purity Vodka, the world’s most awarded ultra-premium vodka, received top-honors at The 2013 Spirits Business Vodka Masters Competitions which were announced at a special event at the Carlton Beach Clubin Cannes, France on Monday October 21. The Spirits Masters are a series of competitions where medals are awarded based on blind tastings by a panel of […]

Jose Cuervo Set to Bring the Day of the Dead to Selfridges

Jose Cuervo Set to Bring the Day of the Dead to Selfridges

Jose Cuervo has announced a partnership with Selfridges to celebrate the iconic Mexican festival Day of the Dead. The tequila brand has collaborated with creative luminary Lauren Baker to unveil a window concept in Selfridges London Oxford Street store, as well as launching a limited edition bottle and holding a series of skull workshops led […]

Two Thirds of Australians Say Alcohol Ads Should be Banned From Sport

Two Thirds of Australians Say Alcohol Ads Should be Banned From Sport

A potentially seismic change in advertising around sports may be heralded after a report commissioned by the Salvation Army found that more than two thirds of Australians want to ban alcohol advertising in sport. 67.2 percent of over 1000 polled said alcohol sponsorship should be phased out. The survey was undertaken as part of the […]

Budweiser Brings Time-Honored Brewing Process to Life with New Brewmaster Tour

Budweiser Brings Time-Honored Brewing Process to Life with New Brewmaster Tour

Since 1876, Budweiser has been brewed by skilled brewmasters using techniques and processes that have been passed down from generation to generation. Now, the brewmasters behind every bottle, can and keg of the great American lager are launching a mobile brewing experience to provide consumers their own taste of the art, science and passion that […]

7-Eleven “Wines Up” for Fall

7-Eleven “Wines Up” for Fall

7-Eleven has added four high-demand A-listers to its lineup at its top wine-selling stores – “A” as in wines that have scored 89-90 points in oenophile publications like Wine Spectator and Wine Enthusiast. The ultra-premium varietals – La Crema Chardonnay, Louis Martini Cabernet Sauvignon, Kim Crawford Sauvignon Blanc and Wild Horse Pinot Noir – not only […]

World’s First Square Wine Bottle Released

World’s First Square Wine Bottle Released

California producer Truett-Hurst has launched the world’s first wine range housed in square bottles. Called California Square, the trio’s packaging was designed by Kevin Shaw of forward thinking drinks packaging design firm Stranger & Stranger. The design’s square shape, retro graphics and screen printed label hark back to old spirits bottles. The three-strong California Square […]

Heineken Unveils Product to Bring the ‘Perfect’ Draught Beer to Living Rooms

Heineken Unveils Product to Bring the ‘Perfect’ Draught Beer to Living Rooms

Heineken has unveiled a coffee-machine style home appliance it claims will bring the perfect’ draught beer to living rooms in the hopes of pushing its lesser-known brands into new drinking occasions. The high-end appliance, dubbed Sub for the way it pressurises beer similarly to a submarine’s environment, is shaped like a barrel on its side […]