Canadian design firm Hired Guns Creative has conceptualized a beautiful, yet spooky design for ‘Coven’—a brand of vodka from Arbutus Distillery. Inspired by witchcraft, the bottle label turns from pure white into an eerie ‘glow-in-the-dark’ green, featuring illustrations of witches when the lights are turned off. To complete the witchery theme, the bottle cap has […]
RedLeg, Caribbean spiced rum infused with Jamaican vanilla, ginger and spices, has engaged brand design agency ButterflyCannon to create its brand identity and pack design. The design aims to capture RedLeg’s laid back Caribbean spirit, an attitude shared by the brand’s friendly symbol – the red legged hermit crab – a native of the Caribbean […]
Heineken lager brand Fosters is to run an experiential marketing campaign to support its continued ‘Good Call’ TV advertising. Developed by Space, the activity will see brand ambassadors invite customers to play the Good Call, Bad Call Wheel of Fortune Game, which will be located at both the Old Trafford County Cricket Ground in Manchester […]
There has been a significant shift in the way today’s young people view – and appreciate – designated drivers compared to a generation ago, according to new research from Ipsos Reid that examines the social involvement and acceptance of young adult designated drivers in Canada. Sponsored by Budweiser as part of the launch of its […]
Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, […]
Barcadi has consolidated the digital accounts for its range of brands, including Bombay Sapphire and Grey Goose, into Weapon7. The seven-figure win entails running all digital and social media operations for Grey Goose, Dewar’s, Bombay Sapphire and Martini, as well as the flagship Bacardi rum brand. The brands were previously managed by various agencies, with […]
As the warm weather continues, consumers across the nation are flocking in droves to pubs and restaurants to enjoy the sun. But while consumers may be visiting pubs more while the sun shines, new research from Mintel reveals that they may not be aware of exactly how much alcohol they are consuming. When shown a […]
To mark the birth of the Duke and Duchess of Cambridge’s first child, McMullen Brewery has released a special beer. Entitled ‘Heir Raiser’, the ale is described as a “light colored, crisp refreshing pint with a light, hoppy finish,” Fergus McMullen, production and sales director, told The Drinks Business. The special ale was also given […]
Somerset based consultancy Smudge has created the identity and packaging for Roman-themed Corinium Ales. The brewery is based in the town of Cirencester, which was known as Corinium in Roman times. Smudge was engaged in August 2012 when the name had been decided and the products made, but no brand developed. ‘They wanted a Roman […]
Aesop, the brand storytelling agency has created a unique live event for Birra Moretti – the authentic Italian beer brand – as part of an ongoing integrated campaign. Building on the success of last year’s Pizza in the Piazza – which brought, great food, great company and great beer to some of London’s lunchtime hotspots […]