Absolut Vodka is launching a £13.49 price marked pack for its 50cl bottle aimed at the independent off-trade, following the successful introduction of both Malibu and Campo Viejo price marked packs earlier this year. The mechanic aims to help independent convenience retailers drive rate of sale, by offering consumers premium vodka at an accessible price […]
A North Yorkshire brewery believes it would be criminal for beer lovers not to enjoy its latest brew. T&R Theakston Ltd has created its first ever lagered ale as the latest edition in its monthly seasonal range, which coincides with their annual sponsorship of the world’s biggest crime writing festival. For the last 10 years, […]
The tradition-rich German brewery Paulaner has been able to further increase its sales volumes in the highly competitive Latin American market in recent years, nearly tripling sales since 2009. Beer specialities ‘made in Bavaria’ “Latin America is an important future market for us. The strong sales figures underscore the positive reputation of German quality products […]
Happy Anniversary, Martini! Bacardi Limited is marking the 150th anniversary of its world-famous Martini brand, and with it, a century and a half of an unrivaled heritage that has made Martini the world’s leading vermouth and best-selling Italian sparkling wine. This milestone year showcases the brand’s iconic culture and defining association with stylish and playful Italian living. Martini […]
Not so long ago, any time you mentioned the burgeoning Chinese taste for expensive fine bordeaux, someone would be sure to hoot, “Yes, but don’t they drink it mixed with Coca-Cola?” It used to be true, though it hasn’t been for some time, but continuing to laugh about it probably made us all feel better […]
Diageo, the producer of Smirnoff, Captain Morgan and Guinness, launches a new pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment. The business aims to reach more than one million young people across Europe and help them to think about whether their drinking […]
Tandoor Chef, one of the leading frozen Indian cuisine brand, announced that they will be expanding their recently launched mobile wine pairing web application. Originally launched in March of this year, consumers are able to use their iPhone or Android phone to access the mobile web application, enhancing their dining experience. The smart tool was […]
Located near Modjadjiskloof, South Africa, the Sunland “Big Baobab” tree is also a pub. Incredibly large, with a circumference of over 108-feet, this tree has two hollow trunks which are connected together—a natural phenomenon that occurs to Baobabs over 1,000-years-old. Opened in 1933, the interior accommodates 15 people, and houses some historical trinkets which also […]
Electronics and beer aren’t always cosy bedfellows but that hasn’t stopped BT Sport from devising a hi-tech solution for the humble beer mat. The custom built mats can be scanned by smartphones equipped with Blippar technology to allow patrons of BT Sports screening clubs and pubs to vote on sporting issues, research game stats, enter […]
Are you willing to take a leap of faith and alter your travel plans for a trip to the unknown? Heineken’s global campaign “Voyage” arrives in the U.S. with the debut of a new television commercial “The Voyage” and travel experiment – Departure Roulette. This omni-channel campaign drops men from across the world into remote […]