Heineken Enhances ULTRA MUSIC FESTIVAL with State-of-the-Art Installation

Heineken Enhances ULTRA MUSIC FESTIVAL with State-of-the-Art Installation

Heineken, the official beer sponsor of ULTRA MUSIC FESTIVAL, happening March 15-17 and March 22-24, 2013 at Bayfront Park in Miami, is transforming the beer line into the ultimate festival experience with its latest activation. Making its debut at the 15th anniversary of the famous event, the Heineken House delivers a world of electronic dance […]

‘Paint the Town Black’ this St Patrick’s weekend with Guinness

‘Paint the Town Black’ this St Patrick’s weekend with Guinness

Guinness, one of the world’s best-loved and most distinctive beers, is calling on revellers around the world to celebrate this St Patrick’s weekend in style and ‘Paint the Town Black’. This year, Guinness will be marking St Patrick’s weekend in their trademark way. With ‘Paint the Town Black’-inspired celebrations taking place around the globe – fans […]

Bombay Sapphire Gin Appoints Master Distiller

Bombay Sapphire Gin Appoints Master Distiller

Bombay Sapphire, one of the world’s fastest-growing major gin brand by volume and value, announced that experienced distiller Nik Fordham has been appointed in the position of Master Distiller. Nik will oversee production for the brand and will lead its unique distillation process at the, currently under construction, Bombay Sapphire Distillery in Laverstoke Mill, Hampshire, […]

Friends Show Their True Hand in New Online Campaign From Carlsberg

Carlsberg, one of the world's leading beer brands, has released its new online campaign, “Carlsberg puts friendship to the test”. The new online film has a twist to the tag line “That calls for a Carlsberg” through a real life, high drama set-up caught on hidden cameras.

Carlsberg puts friendship to the test by placing volunteers’ unsuspecting friends in the ultimate, dramatic and nerve-wracking situation. Receiving a call in the middle of the night by their best friend who finds himself in a sticky situation during a game of poker, they’re asked, “How far would they go for a friend?” Our chosen […]

Heineken’s Star Bottle Plans To “Arrive Big” In USA

Heineken will debut their new television commercial, “Deja Vu,” on Heineken’s YouTube and Facebook channels as the brand ushers in the redesigned  ‘Star Bottle’ across the United States. Paired with a multi-layered campaign themed “Arrive Big,” the creative will begin appearing on targeted television programming on March 11. “This spot marks a pivotal milestone for […]

New Online Spirits Specialist Brings White-Glove Service to Drinks Connoisseurs

New Online Spirits Specialist Brings White-Glove Service to Drinks Connoisseurs

Newly launched drinks website Alexander & James takes inspiration from the bygone era of grand department stores to create a premium online shopping experience. The website offers delivery of high-end spirits and liqueurs, alongside impeccable service, expert advice and deluxe presentation. A&J invites shoppers to customise purchases from the site with personalised gift cards, complementary […]

Baileys continues brand re-launch with development of elegant new bottle

Baileys continues brand re-launch with development of elegant new bottle

The makers of BAILEYS, the Original Irish Cream, announced the launch of a new bottle that evokes the brand’s modern, feminine sense of style. The new bottle, designed by acclaimed agency Lewis Moberly,  has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves […]

A New Look for Estrella Damm in the UK

A New Look for Estrella Damm in the UK

Estrella Damm is to launch a new look for the UK market, characterised with seven packaging designs by Catalan designer Marti Guixe. Guixe, who was born in Barcelona and lives in the city, was asked by Estrella Damm to create packaging which links ‘The Beer of Barcelona’, to Catalan chef Ferran Adrià and gastronomy. The […]

Taxi Creates New Identity For Golden Cap

Taxi Creates New Identity For Golden Cap

Finland is a cider superpower, at 9 litres per capita, Finnish cider consumption is the second highest in the world after Ireland. Golden Cap, Finland’s first and Original cider brand has been providing the best-tasting range of ciders to Finnish consumers since 1962. Sinebrychoff appointed Taxi Studio to reposition and redesign the brand, and packaging […]