Artem SFX & Carling: A “Refreshingly Perfect” Match

Artem SFX – the award-winning physical special effects company – received a brief to create props and effects for a series of three TV commercials for Carling Brewery’s “Refreshingly Perfect” campaign. The Artem team, headed up by Alex Phillips, worked on three separate adverts: an extreme underwater apple bobbing event, a heroic catch for a […]

SMOKE Liqueur, A Premium Ready-To-Drink Cocktail, To Hit Shelves June 2013

SMOKE Liqueur, A Premium Ready-To-Drink Cocktail, To Hit Shelves June 2013

An innovative spirit, made with a unique blend of top-shelf vodka, pineapple, coconut and Moscato, SMOKE Liqueur blends two of the most popular trends in the spirits industry today – Ready-To-Drink cocktails and Moscato, the fastest growing wine category in the United States. Combining the finest ingredients, this extraordinary liqueur has a rich heritage fusing […]

A New Twist For Wine Corks

A New Twist For Wine Corks

A twist-off, resealable wine cork, which doesn’t need a corkscrew, is set to be brought to market. The Helix twistable cork has been developed by Portuguese cork stopper producer Amorim, which has worked with US wine packaging company O-I for four years on the project. The Helix design features a twistable cork stopper, which fits […]

Beck’s Brewery Made the First Playable Beer Bottle Ever

From now on, vinyl enthusiasts might have to start drinking Beck’s beer simply as a matter of principle. The German brewery, celebrating its 140th birthday this year, has long been lauded for its pale lager. But the company recently decided to pay homage to a different kind of tradition after noticing the similarities between the […]

Nurture Lakeland & Jennings Launch ‘The Pint That Protects’

Nurture Lakeland & Jennings Launch ‘The Pint That Protects’

A very special brew is quenching the thirst of visitors and walkers in the Lake District thanks to an innovative Visitor Giving idea devised by responsible tourism organisation, Nurture Lakeland, and Cumbrian brewer, Jennings. ‘Nurture Lakeland Ale’ is a tipple differing from any other pint pulled in Cumbria, as 5 pence per pint is donated […]

Beer Brand Turns The Moon Into A ‘Lime Wedge’ For Billboard Ad

In a clever combination of astronomy and advertising, beer brand Corona installed a fun billboard in New York City that cleverly turns the moon into a lime wedge. On certain nights of the month—from certain angles—the crescent moon would align itself with the billboard, making it look like a piece of lime resting on a […]

Bud Light Platinum Launches New Reclosable Aluminum Bottle In Las Vegas

Bud Light Platinum Launches New Reclosable Aluminum Bottle In Las Vegas

Bud Light Platinum is launching a new 11.5 oz. reclosable aluminum bottle in Las Vegas that will be available at nightclubs and pools throughout the city. Bud Light Platinum is the first beer to be made available in Anheuser-Busch’s new reclosable aluminum bottle. “We hand-picked Bud Light Platinum to launch our company’s first reclosable aluminum […]