JKR has designed new packaging for Islay single malt whisky Laphroaig. The consultancy created the designs following conversations with the Friends of Laphroaig, a community of fans of the whisky who interact with the brand online, as well as each ‘owning’ a square foot of land on Islay. Michael Cockram, senior global marketing director for […]
Award-‐winning Rattling Stick director Steve Cope has collaborated with Rothco, Dublin, to tell the story of a man whose legendary kick of a rugby ball leads him to some pretty interesting and unpredictable experiences, as he attempts to stay ahead of the bounce and reclaim a precious Heineken cup signed ball in a hilly town […]
Following the success of their previous campaigns such as ‘The Candidate‘ and ‘The Real Master of Intuition‘. Heineken have launched a new ‘hidden camera’ film called ‘The Negotiation‘ to promote the UEFA Champions League final. Taking place in a furniture store, the beer giants offered a handful of men the opportunity to go to Champions […]
Matto Vanzi of Italy is the winner of the Bombay Sapphire World’s Most Imaginative Bartender competition. Matteo Vanzi took home the top honors at the global final in Tuscany, Italy, which saw him compete against professional bartenders from around the world for the accolade and a prestigious prize. The world’s fastest-growing gin brand by volume and […]
Goose Island Beer Company celebrated its 25th year of making great beer and to commemorate this amazing journey, Goose Island will release an extra special bitter beer, offer fans a chance to show their love for the beer with a Facebook contest and to close out their celebrations they will host an anniversary party on […]
Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]
“Talk. They Hear You.” a new national public service announcement (PSA) campaign that empowers parents to talk to children as young as nine years old about the dangers of underage drinking was launched by the Substance Abuse and Mental Health Services Administration (SAMHSA). The kickoff occurred in conjunction with SAMHSA’s 2013 National Prevention Week—an annual […]
The Union has created a new look for Jura whisky’s core range, drawing on the landscape and mythology of the Scottish island of Jura. Jura brand owner Whyte & Mackay has worked with The Union on several of its products and approached the consultancy in the hope of better communicating Jura’s flavour profiles and brand […]
The Sons of Liberty are continuing their craft of creating seasonal whiskies with their 2013 Summer Release – Hop Flavored Whisky. “We asked ourselves, if whisky is a beer that has been distilled, why is no one brewing the beers we love and turning them into whisky?” said Mike Reppucci, owner and founder of Sons […]
International Spirits, creator and importer of the award-winning, premium imported Ivanabitch Vodka, Gin and Brandy, and Ivana B Skinny low calorie, ready-to-drink cocktails, has added Dutch Apple and Cherry to its Ivanabitch Vodka product line. The new Ivanabitch Dutch Apple Vodka and Cherry Vodka began shipping to the company’s 23-state distribution network in April. The […]