Portuguese communications designer João Andrade likes German san serif typeface first published in 1896—Akzidenz-Grotesk—so much so that he decided to create a beer in honor of it. To celebrate the popular and very versatile font—which the designer hails as “one of the greatest and most influential typographies in history”—Andrade has created a total of five […]
JKR has created new bottle designs for London brewer Fuller’s. The designs are being used across the brewer’s premium bottled ales portfolio, which includes the London Pride bottles. Ian Bray, managing director of the Fuller’s Beer Company, told Design Week, ‘We took some of our cues from the world of wine, so we think the […]
Vinocopia Wines is using this week’s Wine and Spirits Wholesalers of America conference (WSWA 2013) as the launch-point for its new wine barrel system. The Vinocopia Barrel offers significant improvements over alternatives in that it uses replaceable and recyclable 4 liter plastic inserts to hold its wines in beautifully authentic, handcrafted, reclaimed-oak barrels. This works […]
Blue Ice Vodka, an American potato vodka produced at Distilled Resources in Rigby, Idaho, announces a benchmark achievement among the spirits industry, earning distinction as the first spirit brand in the country to feature a “Gluten Free” designation on the package label. A Certificate of Label Approval (COLA) approved by the Alcohol and Tobacco Tax […]
Budweiser beer is launching a new bowtie-shaped beer can, structured to mirror the brand’s logo. The can will launch in the US next month, but will not be available in other countries. Pat McGauley, vice president of innovation for Anheuser-Busch, Budweiser’s parent company, says, ‘This can is incomparable, like nothing you’ve ever seen before.’ He […]
Leading Scotch Whisky Brand LABEL 5, is launching on the 18th of April an amazing campaign: The WorldmiXperience. Broadcasted on Facebook, the WorldmiXperience features 5 fans of LABEL 5 in New York, taking up an incredible mission. The 5 lucky participants (2 Australians, 1 Lebanese and 2 Belgians) are the winners of the #CATCHTHE5 contest […]
Seymour Powell has created a new bar-tap for Guinness – based on the design concept of ‘the magic behind the gates’. The consultancy was tasked with designing a new tap and counter-mount that would ‘create a focus on the unique and intriguing Guinness pouring ritual’ and its origins at the St James’s Gate Brewery in […]
Bacardi Limited announces a stunning Mallorcan location as the venue for “The Champions’ Party,” the newest promotion in its global social responsibility campaign, “Champions Drink Responsibly.” The award-winning campaign, features tennis champion and Bacardi Limited Global Social Responsibility Ambassador, Rafael ‘Rafa’ Nadal. Fans of Nadal and supporters of the campaign only have five days left […]
Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… […]
Smartphones will battle with long lenses at The FA Cup with Budweiser this weekend as, for the first time ever in football, some of the web’s best amateur photographers are given the same level of accreditation as their professional counterparts. FA Cup sponsor Budweiser is making media history by selecting ‘Phoneographers’ – amateur photographers who […]