Tata Tea Kanan Devan has taken its third edition of its photography escapade contest online by unveiling a series of webisodes. The webisodes will feature 10 participants engaging with each other, solving puzzles, working in a team before the top three winners are chosen. The contest is based on the theme ‘Elements of Nature’ that […]
Supported by MullenLowe Malaysia, Domino’s Malaysia has launched a new international flavour in the Malaysian market featuring the Korean inspired menu for its Limited-Time-Offer campaign called the Samyeang Showdown. Working closely together with Domino’s other agencies, the new campaign began with a teaser that aimed to excite Malaysian K-pop fans with news about a […]
While the story of tea begins in China, India took the top spot as the global leader in volume sales of packaged tea last year, with the two countries regularly vying for the number one position, according to the latest Mintel research. In 2017, India consumed a total retail volume of 678,200 tonnes worth of […]
This campaign created by BlackSheep.Works for Kashmir’s free-range eggs brand, Free Hen’s Fresh Eggs, pitches the humble egg against the conventional foods and beverages considered to be healthy, nutritious or filling. It creatively explains how free-range eggs are actually healthier, more nutritious and satiating, by using visual juxtapositions and interesting findings from scientific studies. Credits: […]
Heineken has launched a new social experiment, titled ‘Generations Apart’, as part of its Open Your World campaign created by Publicis Worldwide India. The experiment addresses the communication gap between parents and their sons/daughters, a social norm prevalent in India, and one that resonates worldwide. The new ‘Generations Apart’ film uses parents’ traditional career expectations […]
Coca-Cola China has once again revived its festive ‘Clay Doll’ figures to help promote Chinese New Year festivities. The commercial from McCann Shanghai features “evolved and refreshed” versions of the animated dolls, which first appeared in Coca-Cola festive campaigns in 2001. Modelled on Chinese traditional folk dolls, the brand usually depicts the pair as gleefully […]
In partnership with Anomaly Shanghai, Budweiser has launched its annual Chinese New Year campaign. Continuing to build upon the platform of “Thanking those who help me, be me”, this year’s film, entitled Marathon, focuses on the story of a young woman who chooses to forgo spending the new year with her family, and instead pursue […]
PepsiCo and BBDO Guerrero Philippines have partnered up to launch the beverage company’s global brand of purified water: Aquafina. PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others. Aquafina is the world’s best-selling water and having […]
SmileyWorld continues its roll out of unique experiential activations for 2018, with the launch of a Smiley concept pop-up café in the middle of Hong Kong’s iconic Langham Place shopping centre in Mong Kok. The cafe concept, which recently launched at a VIP event full of industry leaders, included Smiley CEO Nicolas Loufrani, who was there to officially […]
Nestlé will sweeten Japan’s Valentine’s Day with ruby-chocolate KitKat, choosing one of the world’s most candy-obsessed markets for the debut of the first new type of natural chocolate in more than 80 years. Nestlé struck a deal with Zurich-based Barry Callebaut, the developer of ruby chocolate, giving it exclusive rights for six months to the […]