Burger King in Argentina is Giving ‘Bad Luck’ Redheads a Break

Burger King in Argentina is Giving ‘Bad Luck’ Redheads a Break

 In Argentina, redheads are considered ‘mufa,’ or bad luck. Considering there are not many of them in the South American country, roughly less than 2%, they are not very welcomed by the general population. But Burger King is trying to change that. The superstition is publicly unkind to gingers – when a man sees […]

Brazilian Beer Brand Skol Offers Free Beers to Iceland with One Condition

Brazilian Beer Brand Skol Offers Free Beers to Iceland with One Condition

As far as the Brazilian beer brand, Skol, was concerned, there was lots of support for Iceland on June 17. Despite being the country with the smallest population to enter the competition, the beer brand launched a campaign for Brazilians to increase their number of supporters. There are many reasons for this support. Brazil and […]

Argentine Beer Brand Brahma Uses GIFs to Make a Full-Blown Ad

Argentine Beer Brand Brahma Uses GIFs to Make a Full-Blown Ad

It was only a matter of time before one of the staples of social media and pop culture, GIFs, made their way into the commercial world. Buenos Aires agency Santo has disguised this new ad for Argentina’s most popular beer, Brahma, as a series of ridiculous GIFs. The aim: to capture the attention of its […]

Saatchi & Saatchi Argentina Builds a Leaning Bar for Perfect Pint Pulling for Andes Beer

Saatchi & Saatchi Argentina Builds a Leaning Bar for Perfect Pint Pulling for Andes Beer

The search for the elusive perfect pint may feel like a never-ending quest, but one Argentinean agency may have found a solution. It turns out, if you want to pour the perfect glass of beer, the key lies in tilting the glass 45º. That’s how you’ll get the head of the beer just right. That’s […]

Grab a Slice of FCB Buenos Aires’ New Campaign For Fargo Bread

Grab a Slice of FCB Buenos Aires’ New Campaign For Fargo Bread

FCB presents a new Fargo campaign developed under the concept “Everything Can Fit In A Slice Of Bread”, that continues building the brand’s new positioning, initiated in its previous campaign in April this year. The agency creatively led by Lulo Calio developed this integrated campaign that includes three TV ads: “Voice Message”, “False Profile” and […]

Coca-Cola Introduces Subtle New Packaging Using Actual Magic in Ad

Coca-Cola Introduces Subtle New Packaging Using Actual Magic in Ad

Created by agency David and directed by Martin Romanella, this spot for Coca-Cola creates happiness out of thin air using the one guaranteed people-pleaser–magic. The brand employed full-time American magician Justin Flom, who wowed a tableful of people by turning their regular Coca-Cola beverages into other varieties–specifically Coca-Cola Zero, Coca-Cola Light and Coca-Cola Life. You […]

Del Campo Saatchi Looks to the Good Old Days in New Schweppes Campaign

Del Campo Saatchi Looks to the Good Old Days in New Schweppes Campaign

In the campaign, ‘One Day You’ll Understand’ Del Campo Saatchi & Saatchi Argentina draw on examples of the past to highlight how life has evolved, but the quality and enjoyment of Schweppes has not. Under the general creative direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi presents this […]

How Andes Beer’s Fake Casting Helped Average Looking Guys Hook Up

How Andes Beer’s Fake Casting Helped Average Looking Guys Hook Up

Under the Creative Direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi present their latest work for Andes beer. The piece was directed by Diego Núñez Irigoyen from Agosto production company. Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. […]