New Beer Now Conference to Locate at BeerX in 2017

New Beer Now Conference to Locate at BeerX in 2017

Beer Now is an Evolution of the European Beer Bloggers & Writers Conference  The Society of Independent Brewers (SIBA) and Zephyr Conferences announced today the first-ever Beer Now Conference will take place next March 17-19 in Sheffield, England. The conference is focused on “marketing, tourism, and communications” in the modern beer industry.  The conference will […]

Bud Light’s New Ad Takes a Light-Hearted but Clear Stance in Support of Gender Identity

Bud Light’s New Ad Takes a Light-Hearted but Clear Stance in Support of Gender Identity

Bud Light wants to sell you beer—and your gender identity doesn’t change that. In the Anheuser-Busch brand’s latest 30-second spot, Amy Schumer and Seth Rogen argue that anyone across the gender identity spectrum can drink Bud Light. With the new work, Bud Light joins brands including Nike and Mini in furthering a discussion on gender identity through […]

180 Amsterdam & Amstel Russia Champion Friendship & Beer in New Ad

180 Amsterdam & Amstel Russia Champion Friendship & Beer in New Ad

Beer brand Amstel goes back to its roots with Pass It On, a new 60-second TVC created for the Russian market by 180 Amsterdam. The TVC represents the start of the Serious About Beer and Friendship campaign, celebrating the spirit of friendship, which has existed ever since the beer was created by two friends in […]

Elmwood Goes ‘Bohemian’ with Heineken’s Oldest Mexican Beer Brand

Elmwood Goes ‘Bohemian’ with Heineken’s Oldest Mexican Beer Brand

Global brand design consultancy, Elmwood, has completed its latest project for Heineken with a radical redesign of its oldest premium Mexican beer brand, Bohemia. The re-brand is the third piece of work delivered by Elmwood in the Mexican market, which continues to put Elmwood on the design stage as a global player. Being the first […]

Mahou Investment Brings Spirit of Madrid to the UK

Mahou Investment Brings Spirit of Madrid to the UK

Carlsberg UK has announced a major investment in premium Spanish beer brand Mahou, including a partnership with The Telegraph and TV chef and columnist, Mark Sargeant. Michelin starred chef Sargeant will present a series of four videos, alongside acclaimed chefs from three modern Spanish tapas restaurants in the UK, to pair a range of dishes […]

Karmarama Launch ‘World’s Smoothest Glass’ Innovation For Cobra

Karmarama Launch ‘World’s Smoothest Glass’  Innovation For Cobra

Cobra is launching innovative new Smooth Pour glassware, developed with Karmarama, which along with a unique font for bars, is a breakthrough in pouring technology. The glassware will be launched this summer with an integrated campaign, which runs across digital outdoor, press, digital, VOD, and social media. The team have worked with hydrodynamics and fluid […]

Tsingtao Pure Draft’s Ad Targets Younger Generation of Beer Drinkers

Tsingtao Pure Draft’s Ad Targets Younger Generation of Beer Drinkers

One of China’s best-known locally brewed beers, Tsingtao Pure Draft has commenced its brand re-launch with a television commercial by DDB China, featuring popular Chinese actor, singer and model Huang Xiaoming. A product of Qingdao in Shangdong, Tsingtao Pure Draft is a non-pasteurized lager brewed with pure spring water from China’s Laoshan Mountains. The brand’s […]

Budweiser Emblazons America on Cans & Bottles For New Push

Budweiser Emblazons America on Cans & Bottles For New Push

Anheuser-Busch’s Budweiser is taking its longstanding tradition of patriotic packaging even further this summer by replacing “Budweiser” with “America” on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from […]

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