Your bakery-inspired dreams are about to be realised with NEW Ben & Jerry’s Churrifically Churros-y and NEW Ben & Jerry’s Strawberry Doughnut-eee. Each bakery chunk revelation features 2x ice creams swirled together, 2x chunks, and epic gooey sauce. Together, they are dough-lightfully churr-ned. Let’s dig in: Ben & Jerry’s Churrifically Churros-y features five different delicious elements […]
On October 30, a week ahead of midterm elections, Vermont-based ice cream behemoth Ben & Jerry’s released a new flavour, called Pecan Resist. The limited batch flavour has a base of chocolate ice cream and includes white and dark fudge chunks, pecans, walnuts, and fudge-covered almonds. It’s also sprinkled with a message of social justice. […]
Unilever Singapore, Mindshare Singapore and Clear Channel creates a stunning DOOH campaign and educate consumers that their favourite beverages (cold brew coffee and chocolate malt milkshake) are now “Better Served Frozen” with Ben & Jerry’s. Ben & Jerry’s campaign seeks to tap on a holistic suite of modern and traditional solutions to show consumers how […]
Ben & Jerry’s, the ice cream brand owned by Unilever, rebuilt an “unbreakable” rainbow in Warsaw for LGBTQ+ rights. The rainbow, a water-light hologram, was the same size of the original 2012 floral installation which was torn down seven times by nationalists and opponents of LGBTQ+ rights, and so removed in 2015. “Rainbow’s return” was […]
To create a tasteful impression on Ben & Jerry’s consumers this Free Cone Day, PHD has partnered with Shazam to produce an immersive experience for ice cream fans all over Australia. With the help of augmented reality, consumers will now be able to engage with interactive, educational and entertaining content about their favourite flavours while […]
There’s just something about a s’more. Maybe it’s smooshing the graham crackers around the toasted marshmallow or wiping melting chocolate off your face after taking a big bite. To harness the deliciousness of this campfire favourite, Ben & Jerry’s created Gimme S’more, an ice cream take on a classic dessert experience. Join Ben & Jerry’s […]
Ben & Jerry’s, the Unilever-owned ice cream brand, is celebrating its 40th birthday with a birthday cake-inspired ball pit party. People will be able to jump into 45,000 multi-coloured balls and try out the latest variety – Birthday Cake, which is described as vanilla cake batter ice cream, with pink frosting, strawberry swirls and cake […]
For ice cream lovers who only indulge on special occasions or limit themselves to a weekly treat, Ben & Jerry’s has created Moo-phoria, a new line of light ice cream with satisfyingly euphoric flavours. Moo-phoria pints are full of all the wonderful chunks and swirls that fans adore, along with rich and creamy vanilla, chocolate, caramel and […]
Adelphoi Music has teamed up with singer-songwriter, Ben Cocks, to create a compelling track to accompany a new social activism campaign from Ben & Jerry’s, that champions social inclusion at a time of increasing division. Like the animation it accompanies, One Sweet World sets out with a simple message – that an inclusive and welcoming […]
Ben & Jerry’s is pushing for change this election year with a new ice cream, new marketing campaign and a few arrests. The ice cream maker has long promoted its progressive social mission, speaking out on issues including growth hormones in milk, marriage equality and climate change. In 2016, its effort is a “Democracy Is […]