McCann Prague has devised a creative concept for probably the first Instagram campaign with a TV trailer in the Czech Republic. The aim of the campaign is not only to promote the competition for so-called ‘WOW experiences’, but also to make Coca-Cola more attractive for Czech and Slovak teenagers. With this goal in mind, the […]
Super-premium Italian beer brand Peroni Nastro Azzurro has announced a new logo, bottle and glassware, with identity and packaging developed by Nude Brand Creation. The renovation is the most significant for the global brand since 2005 and re-affirms the brand’s position as a global Italian style icon. With style at its heart, Peroni Nastro Azzurro’s […]
Nespresso unveils its latest campaign which launches its new Master Origin range. The brand teamed up with J. Walter Thompson (JWT) Hogarth, and Gramercy Park Studios to create the series of beautifully crafted films and digital animated spots. Directed by duo Trunk (AKA Will Billany and Steve Middleditch), the visually-stunning films reveal the inspiration […]
French President Macron visits the historical New Carlsberg Glyptotek in Copenhagen, while Carlsberg Group CEO Cees ‘t Hart announces 100m EUR investments in its Kronenbourg brewery in France. Following a business round table with the French President and Minister for Economic Affairs, the CEO of Carlsberg Group, Cees ‘t Hart, and the Chairman of the […]
Nespresso has unveiled a brand new loyalty scheme designed to reward customers throughout their relationship with the brand. Nespresso & You is a tiered rewards program that has been designed to offer unique experiences, personalised offers, and masterclasses to customers based on the length of time as a valued Nespresso customer. Customers will be […]
When Buddy Creative paid a visit to Cornish Orchards for the first time in 2011, they met the real deal: a truly artisan, farm-based cider-producer still operating at a smallish scale, supplying shops and destinations in the West Country. Their branding system for the company brought consistency and uniformity across the range and changed their […]
BrewDog just dropped some seriously hardcore content. The beer brand launched an adult website that looks suspiciously similar to PornHub to make the craft generation all hot and heavy. BeerPorn, which includes trailers for many of its 14 original series and genuine clips like “master nut eater proves he can fit them all in his mouth” […]
This pretty lady will make you pucker: San Diego-based Ballast Point, a pioneer in the craft beer industry and one of the US’ leading craft breweries, introduces new White Wine Barrel-Aged Sour Wench – available now nationwide in the states. The innovative new brew is a seven percent-ABV ale with blackberries aged in chardonnay and […]
The Mayor of London, the #OneLess campaign and MIW Water Cooler Experts announce the installation of three new public drinking water fountains; two in one of the country’s busiest train stations, Liverpool Street, and one in Heart of Valentines Park in Redbridge. These fountains will form part of a network of initially 20 fountains, which […]
LIFEWTR, a premium water brand committed to advancing and showcasing sources of creativity, and the Council of Fashion Designers of America (CFDA) announced that they will host the opening presentation of New York Fashion Week (NYFW) this September with a showcase featuring three of the newest designers breaking onto the fashion scene: Ji Won Choi, […]