Heineken has committed itself to expanding its on-trade division serving the bar and restaurant sector by £1bn over the next three years with the launch of its Greenpaper. Drawing from over 100 pieces of research the Greenpaper is touted as the largest piece of research ever undertaken by the beer brand as it seeks to […]
Just in time for summer, Bud Light is expanding the brand’s citrus portfolio with a refreshed Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavours in every sip. “Our millennial consumers […]
Historic, family owned distillery WH Palmer released its Palmers 44 gin with newly rejuvenated packaging to celebrate 200 years of distilling. The refined design, by Nude Brand Creation, provides restrained cut through in a competitive and evolving category. Inspired by the elegance of the 1920s, Nude’s design honours the shining light of the family Angela […]
Budweiser and Jim Beam bourbon toasted to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair introduced a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and […]
Savanna brand ambassadors took to the streets of Edinburgh ahead of the Easter weekend to get the bank holiday party started. Cruising round the capital in a Savanna branded taxi, they invited people to ‘sing for their cider’ in return for a free journey within the city. Cider lovers had to work for their free […]
The Gin Hub has appointed Impero to launch its newest product – Beefeater Pink. The campaign first launched in Spain – the world’s 2nd largest market for gin – and will roll out to 12 additional markets over the summer. Impero has developed an entirely new visual identity for the gin as well as a […]
All eyes are on the UK right now as Americans become more fixated on the Brits in anticipation of two Royal Weddings this spring and another royal baby. Produced by H.P Bulmer, a cider company with 125-year British lineage and a coveted Royal warrant, Strongbow is inviting Americans to raise a glass and toast the […]
Born from a historic pedigree, and aged at the legendary Stitzel-Weller Distillery, Blade and Bow 22-Year-Old Kentucky Straight Bourbon makes its annual return in honour of the distillery’s 83rd anniversary which coincides with Derby Day. The rare, award-winning bourbon is a limited re-release and will be available in 14 states along with a select allocation […]
Bacardí rum introduced Bacardí Añejo Cuatro (“four” in Spanish paying homage to the brand’s Cuban roots). The new premium rum is barrel-aged, undisturbed under the Caribbean sun, for a minimum of four years and has flavours of mild vanilla, toasted oak, clove and honey. As the luxury trend within the spirits industry continues to grow, […]
Sailor Jerry Spiced Rum, created to honour the Father of American old school tattooing, Norman “Sailor Jerry” Collins, is launching a bold new bottle design with iconography and imagery that further highlight the life and times of Collins, enhancing the rum’s dedication to telling and celebrating his story and building a community of likeminded individuals […]