On November 13th 2017, LOUIS XIII Cognac premiered “100 Years”- The Song We’ll Only Hear If We Care – a unique musical composition created by Pharrell Williams that will not be released until 2117. LOUIS XIII partnered with Pharrell on this innovative project due to a shared dedication to environmental issues. The original song is […]
Stoli Vodka, the original premium vodka, announced an update to its super-premium offering, Stoli Gold. First conceived as Stoli Cristal in 1989 to add a new dimension to the category, the expression name was changed a decade later as a nod to its final filtration stage through coils of gold thread. Stoli Gold’s redesign includes the bottle, label and production […]
Coca-Cola Australia has launched its new ‘It Feels Good to Give’ Christmas campaign, in partnership with the Salvation Army, which will be headlined by the arrival of the iconic Coca-Cola Christmas Truck in Australia for the first time. The campaign aims to create a memorable connection with Coke at Christmas, via brand experiences and emotive […]
As part of Cobra’s ‘Brewed Smooth for All Food’ campaign created by VCCP, the multi award-winning beer brand is setting off on a worldwide road trip, to demonstrate how Cobra is the perfect partner for all food. Celebrated in a new advertising campaign launching on 10th November in cinema and online, the Cobra Food Truck […]
Nude Brand Creation unveiled its redesign for Midleton Very Rare Vintage 2017, the 34th edition of one of the most exclusive whiskeys ever produced in Ireland. The luxury branding and packaging design agency developed a unique set of luxury codes, inspired by Irish literature and craftsmanship, to reflect the precious nature of the liquid. A […]
Dublin creative agency Boys and Girls launched its new campaign for iconic tequila brand, Jose Cuervo for Ireland, Europe, Middle East, Africa and Asian markets. And where better to begin than with the celebrations for Día de los Muertes (Day of the Dead October 31st – November 2nd)? It’s the quintessential Mexican holiday with a 200 […]
BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]
Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]
Coca-Cola is using its annual festive marketing investment to build its Zero Sugar brand, a revamped effort on the discontinued Coke Zero. Kicking off the annual Christmas push is an integrated campaign culminating in a truck tour, TV ad (which is still under wraps), and more, tallying in at £7m. Aedamar Howlett, marketing director for […]
A newly-launched range of almond drinks, with design by B&B studio, heralds the first foray into a new category by leading challenger brand Pip & Nut, whose innovative nut butters have helped reinvigorate the savoury spreads sector. Having worked with Pip & Nut since its inception in 2014, B&B has helped company founder Pippa Murray […]