Resurrected Welsh soda maker Lurvill’s Delight is introducing a brand-new flavour – ‘Lavender Spice’ – just after scooping a Great Taste Awards’ star for its ‘Original’ variant. Lavender Spice, which has a RRP of £1.89 for a 330ml bottle, is described as an all-natural, no-added sugar, alternative to ginger beer. It features a unique botanical […]
Carlsberg UK has kick started the festival season in true Scandinavian style with the launch of its new Danish Quarter, which so far this summer has welcomed festival-goers through its doors at Latitude Festival. The five-year landmark sponsorship deal with Live Nation, one of the world’s leading live entertainment company behind some of the largest […]
In a new creative campaign, Bud Light is going back to its roots to showcase what goes into brewing America’s favourite light lager – from its four essential ingredients, brewing process, and its commitment to quality and taste. The program highlights Bud Light’s 35-year brewing heritage and dedication to brewing the beer that people across […]
Following the introduction of its enticing new Cocoa Tazza brew, McDonald’s is back with a social experiment that takes customers on a journey inside each cup of specially brewed McCafé coffee. In May 2017, award-winning creative agency DDB Group Hong Kong introduced McCafé’s Cocoa Tazza brew, a special blend of coffee beans from the world’s […]
Australian influencer marketing agency, Social Soup, has partnered with Nestlé and its media agency, MEC, for the launch of the Nescafé Gold Organic OOH campaign. The creative will showcase authentic, quality content created by Social Soup’s highly engaged micro-influencer community, recognising the role and influence of influencer generated content (IGC) alongside branded content within the […]
Edinburgh Gin’s popular fruit gin liqueurs are to move into a new bespoke bottle design, the same as the distiller’s iconic core range. Hand-blown by artisan glassmakers in Italy, the bottles feature an embossed Edinburgh Gin logo and captivating illustrations of signature ingredients including Perthshire raspberries and Madagascan vanilla. The move to the new design […]
World-renowned collection of luxury hotels and spas, Condé Nast Johansens, has selected a new Scandi-cool range of Danish inspired tea as its hospitality tea partner. The collaboration will introduce Hoogly Tea to luxury hotels, spas and venues throughout the UK and Ireland and see Hoogly join other high-profile hospitality supply partners such as Taittinger, LSA […]
Leading bourbon brand Jim Beam, officially announced the latest addition to its flavoured portfolio, Jim Beam Vanilla. It blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whisky. Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet […]
BBDO Singapore has teamed up with Tiger Beer to launch two new unique, unprecedented and unexpected beers – the Tiger Black and Tiger White. The first of its kind in Singapore, and the biggest launch of the year for the brand, Tiger Black and Tiger White are the brewery’s take on the classic black lager […]
Puni, Italy’s first and only malt whisky distillery, makes its official UK debut this month thanks to a sales and marketing agreement with start-up Magnetic Brands. Puni is Magnetic’s first client and it will be handling its ‘Nova’ and ‘Alba’ (the Italian word for ‘dawn’) three year old whiskies. Named after the local river, the […]