Treasury Wine Estates’ brand 19 Crimes recently collaborated with creative technology company Tactic and J. Walter Thompson SF to release a wine label unlike any other. Using augmented reality (AR), the San Francisco-based Tactic developed an innovative 19 Crimes app for iOS and Android devices. The easy-to-use technology brings the torrid stories of each bottle to life by animating […]
Forget CVs, Grant’s is looking to test the mettle of their candidates on location at some of the world’s most exciting cities, armed with a suitcase of Grant’s whisky. Applications are now open for the interview of a lifetime – a 10-day world tour – launched by Grant’s Whisky as part of its search for […]
BrewDog loves a good publicity stunt, and in its latest one the Scottish brewer has announced plans to open a new craft beer bar that ‘straddles’ the border between the US and Mexico. The remote location of the new bar, dubbed ‘The Bar on the Edge’, reflects the brewery’s intention to expand to the ‘farthest […]
Taylors of Harrogate has unveiled a full rebrand to bring to life its focus on ‘extraordinary flavour’. The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and vibrant new packaging designs across its tea and coffee ranges. The rebrand will see Taylors’ range of tea and coffee […]
Everyone knows that loud music can damage your hearing. Less known is the fact, that loud music also makes you drink more and faster. A common rule of thumb to get the most out of your music festival experience is: Don’t drink too much. However, with the great mood and the music pumping, people often […]
It was only a matter of time before one of the staples of social media and pop culture, GIFs, made their way into the commercial world. Buenos Aires agency Santo has disguised this new ad for Argentina’s most popular beer, Brahma, as a series of ridiculous GIFs. The aim: to capture the attention of its […]
Clemenger BBDO Melbourne and Carlton United Breweries have launched a new brand campaign for Carlton Dry, called ‘Underthink It’. Based on the insight that our increasingly busy and complicated lives have resulted in a tendency to overthink the little things – from what to wear, what food to order, even which beer to drink – […]
Under the banner of “Pure Life Begins Now,” Nestlé Waters North America announced the launch of a global advertising campaign focused on its Nestlé Pure Life brand. The new campaign reaffirms the brand’s leadership and its purpose: “to inspire a healthier and brighter future that starts with pure quality water.” The global advertising campaign, which will […]
Spanish winemaker Barbadillo has launched an NFC (near field communication) campaign promoting a cash prize giveaway on bottles of its Castillo de San Diego wine. 126,000 bottles have been NFC-enabled, using Thinfilm’s SpeedTap tags and Brand Analytics. The connected bottles are being sold through 15 major supermarket chains and superstores in Spain, including El Corte Inglés, Carrefour, Hipercor, Alcampo, […]
Coca-Cola has created an ad out of recycled packaging to encourage consumers to become sustainable and go green. The stop-motion film accompanies what is reportedly the company’s biggest ever recycling campaign, supported by PR and social media activation. The TV commercial debuts on Channel 4 on July 29 and will run on cinema, digital and […]