Launched in the mid-80s, Rio set out to offer a natural alternative to fizzy, fruitless soft drinks. In an era of flamboyance and flair, its iconic name captured both the exoticism of its tropical taste and the intrigue of another world at a time where global travel was largely the preserve of the rich and […]
Jägermeister unveils a new global positioning, identity and campaign, marking the first major rebrand in its history. Currently being launched in the US through a creative platform, coined, “Be the Meister”, the new campaign encourages consumers to be meisters of their own lives, with the mantra, do what you do masterfully and you can live […]
A new tea brand, with its roots in the mindful Danish concept of Hygge, has been launched by Danish tea enthusiast, Tina Gloggengieser. Hoogly tea is a range of natural and ethically sourced green, white and black teas, herbal infusions and oolong – with unique blends and unusual flavours – all beautifully presented. The blends […]
Brooklyn Brewery’s Scorcher IPA is being launched in two new formats this spring, with draught available in pubs and bars as part of the core Brooklyn Range for the first time, accompanied by cans landing in the on and off-trade – and the UK is its debut international market. Scorcher is a 4.5% ABV India […]
Ribena has partnered with J. Walter Thompson London, Brass and Diverse to create an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens. The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand […]
Could Scottish drinking habits be changing? Dave Law and Tom Hyde, founders of Scotland’s first ‘coffee bar’ – Brew Lab – certainly think so. Spotting a gap in the market, the Edinburgh duo are preparing to expand with a new late night speciality offering; that seeks to challenge coffee’s reputation as a ‘daytime-only’ pursuit. In […]
Carlsberg has launched a £15 million, integrated marketing campaign called “The Danish Way”, aimed at revitalising its Carlsberg and Carlsberg Export brands in the UK with a premium positioning, reflective of its rich history and Danish provenance. The campaign sees the brand emphasise its Danish roots, with the nation’s philosophy on life forming the centerpiece […]
B&B studio brings purity of design to a ‘no logo’ bottle for Superfly, the new addition to Firefly’s revitalising juice drinks range, which is a collaboration with one of the world’s most influential mixologists, Ryan Chetiyawardana, aka Mr Lyan. The bottle design, designed with the on-trade environment in mind, features bold and beautiful illustrations inspired […]
Premium blended whiskies, Pig’s Nose and Sheep Dip, unveil new label and carton designs geared to cement the brands’ craft credentials. Produced in Scotland as part of the Ian Macleod Distillers’ portfolio, both whiskies enjoy a strong international presence; exporting to territories including Russia, Germany, Italy, France and the USA. Both redesigns celebrate the story […]
Inimitable and irrepressible, Black Death Vodka returns to the on-and off-premise across the United States in April as it ramps up in New York and New Jersey and starts with distribution on the West Coast. Launched globally in 1987, by 1995 Black Death Vodka was selling more than 120 million bottles and cans in over 60 […]