Could Scottish drinking habits be changing? Dave Law and Tom Hyde, founders of Scotland’s first ‘coffee bar’ – Brew Lab – certainly think so. Spotting a gap in the market, the Edinburgh duo are preparing to expand with a new late night speciality offering; that seeks to challenge coffee’s reputation as a ‘daytime-only’ pursuit. In […]
Carlsberg has launched a £15 million, integrated marketing campaign called “The Danish Way”, aimed at revitalising its Carlsberg and Carlsberg Export brands in the UK with a premium positioning, reflective of its rich history and Danish provenance. The campaign sees the brand emphasise its Danish roots, with the nation’s philosophy on life forming the centerpiece […]
B&B studio brings purity of design to a ‘no logo’ bottle for Superfly, the new addition to Firefly’s revitalising juice drinks range, which is a collaboration with one of the world’s most influential mixologists, Ryan Chetiyawardana, aka Mr Lyan. The bottle design, designed with the on-trade environment in mind, features bold and beautiful illustrations inspired […]
Premium blended whiskies, Pig’s Nose and Sheep Dip, unveil new label and carton designs geared to cement the brands’ craft credentials. Produced in Scotland as part of the Ian Macleod Distillers’ portfolio, both whiskies enjoy a strong international presence; exporting to territories including Russia, Germany, Italy, France and the USA. Both redesigns celebrate the story […]
Inimitable and irrepressible, Black Death Vodka returns to the on-and off-premise across the United States in April as it ramps up in New York and New Jersey and starts with distribution on the West Coast. Launched globally in 1987, by 1995 Black Death Vodka was selling more than 120 million bottles and cans in over 60 […]
Hot summer weather is almost here, and with it comes the need for ice-cold refreshment. Back by popular demand, Coca-Cola is reintroducing its wildly successful “Share a Coke” program under a new name – “Share an ICE COLD Coke” – as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola. […]
The Macallan’s sixth Masters of Photography release, part of a limited edition series which showcases the mastery and art of both photography and whisky making, was unveiled on April 13. This edition marks a change in creative direction, with the master of visual ambiguity, Steven Klein, capturing and distilling a single moment in time through […]
The makers of smartwater, a premium, vapor-distilled water with electrolytes for taste, announced the release of a new creative campaign with longstanding brand ambassador, Jennifer Aniston. Beginning in Spring 2017, the highly accomplished actor, director, businesswoman and producer will be featured in ads with her indispensable partner, smartwater. The campaign captures four, real-life candid moments […]
The more we drink, the less sharp our decision-making becomes – that’s the message hidden inside wine bottles in a clever campaign by Y&R Russia and backed by Russia’s biggest wine distributor, Simple Wine. In ‘Don’t Reach the Bottom’, healthy drinking advice printed on bottles is revealed as wine is decanted. The agency has designed […]
The search for the elusive perfect pint may feel like a never-ending quest, but one Argentinean agency may have found a solution. It turns out, if you want to pour the perfect glass of beer, the key lies in tilting the glass 45º. That’s how you’ll get the head of the beer just right. That’s […]