In December 2016, Tiger Beer makes its own uniquely Asian mark on the global diversity debate with a 90 second film that follows the lives of eight very contrary Asians; a transgender “Kathoey”, a champion female Muay Thai boxer, a Comicon fan, a retired man, a millennial, a high-flying entrepreneur, a young delivery guy and […]
Coca-Cola as an iconic brand felt the need for a fresh festive advertising approach that aimed to reinvigorate the customary rituals of Chinese New Year (CNY) through the theme of “Sticking Together” in its latest “Taste the Feeling” communication. So in Coca-Cola’s film in 2016 the brand reunites us with the much-loved Clay Dolls, but […]
Coca-Cola South Pacific has announced details of the fresh, surprising and visually inspiring creative content at the heart of its new ‘Summer Classic’ campaign via Emotive. The campaign aims to drive reappraisal, build brand love and increase sales amongst young adults during the holiday season by enhancing the enjoyment and experience of drinking an icy-cold […]
The world’s first contactless payment, self-service beer pump will be put to the test by consumers during the height of pre-Christmas partying in the UK’s bars and pubs. Pay@Pump allows drinkers to order and pour their own pint and pay with a contactless card or device touched on a pad at the base of the […]
Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]
Barnes, Catmur & Friends Dentsu, New Zealand’s leading Japanese advertising agency, have created a stylish seasonal gift for the holiday season. After acquiring a large shipment of sake from Gekkeikan, the agency designed and produced the ‘Friendship Sake’. Featuring a Japanese style illustration and a stylish paper hat, it celebrates the bonds and similarities between […]
As the trees, lights and festive decorations go up, the UK’s Christmas party season is in full swing. And what better way is there to celebrate than indulge in good food and a glass of something special? New research by Diageo reveals that people are looking for more information on what’s in their drinks, including […]
Are you done with sugar? Have you given it up or indeed cut back so much that you no longer experience sugar cravings? Well join the millions of others who have put their health first and turned their backs on this sweet devil that is more addictive than crack cocaine. So what does this mean […]
Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect pint. The signature glass every Guinness is poured in is as famous and iconic as the drink itself. Guinness drinkers expect their Guinness to be served only in its rightful glass. Guinness wanted to be true to […]
In 2016, after David Lynch, Lang Lang, Iris van Herpen and Ferran Adrià, Sid Lee Paris is now taking Dom Pérignon into the universe of contemporary artist Michael Riedel. Since the 1990s, Michael Riedel has been building a name for himself by deconstructing reality. He focuses on generating new work from existing material, transforming the […]