With a moving video featuring the transformative story of transgender model Sabel Gonzales, Danish Vodka brand, I AM Vodka, urges people around the world to share the price they pay to become the person they are through #thepriceofbeingme hashtag. Sometimes, the simple, straightforward act of being who you are comes at a price. A price […]
It has been over ten years since George Clooney first partnered with Nespresso, and now we see the release of their latest collaboration, Change Nothing. Debuting on 25th September 2016, the light-hearted campaign sees George embark on a rough night as he looks to protect his precious coffee. Starting in the stylish Nespresso boutique on […]
Miller Lite, the original light beer, is partnering with acclaimed street artist Buff Monster to spotlight communities that stay true to their roots and never waver in their beliefs with the ‘Our Can, Your Canvas’ program. For the first installment of the program, Buff Monster created his interpretation of one of New York City’s most […]
Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age. As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting […]
The new design of Carlsberg’s Green Fiber Bottle was revealed on September 28, as 500 business leaders joined the Sustainable Brands community at the Sustainable Brands 2016 Copenhagen conference, aimed at inspiring business success through innovation and ‘Activating Purpose’ towards a sustainable future. As part of the work of the Carlsberg Circular Community, Carlsberg kicked […]
For the launch of Dom Pérignon’s new prestige champagne, “P2”, BETC Luxe has designed and crafted a global marketing campaign highlighting the extraordinary quality of the product. Dom Pérignon P2 comes as the result of Dom Pérignon’s second “Plénitude”, the fruit of 16 years’ maturation in the famous cellars of Epernay. The wine represents the […]
The Lakes Distillery, Cumbria’s only distillery, is celebrating an impressive win, after being awarded Silver in 2016’s The Vodka Masters competition, which aims to find and reward the finest vodka brands from across the world. The Lakes Vodka fought off competition from over 100 entrants to win Silver in the Ultra Premium Vodka category – […]
Soltado Tequila, infused añejo tequila portfolio of DM Spirits, announced that they would be partnering to expand distribution and support into three new markets, starting September. After achieving record growth over the past 11 months, Soltado Spicy Añejo Tequila, the brand’s 100% blue Weber agave, Serrano chile and Mexican cinnamon infused expression, has achieved over […]
Honest – a top-selling organic bottled herbal tea in the US – launches in the UK for the first time, taking Coca-Cola GB’s number of brands up to 20 and more than 80 drinks. There’s a new low-calorie herbal tea on the market, and it’s refreshingly honest. Made in the UK, and certified organic by […]
On Monday, September 26, Heineken owned beer brand Tecate Light, will debut a bold new, national television commercial called “The Wall” on Fox News, Univision and Telemundo surrounding the first Presidential debate. “The Wall,” created by Tecate with Saatchi & Saatchi NY, is the latest 30-second TV spot from the “Born Bold” campaign that once again […]