The Macallan, the world’s ultimate luxury single malt Scotch whisky, proudly introduces The Macallan Double Cask 12 Years Old to its core range in the US on October 6. The distinctive new whisky marks the first time the distillery has used American Oak Sherry-seasoned casks as the most prominent flavour style in an expression of […]
Integrated branding agency Ragged Edge has created a brand strategy and identity for disruptive new venue, WE ARE BAR, which launched in October. The name ‘WE ARE BAR’ is designed to be inclusive, bold and memorable. Putting Customers First WE ARE BAR owner Kornicis, led by Richard Stringer and Ian Banks, launched its first site in […]
The 2016 World’s 50 Best Bars award winners were announced on October 6 and The Savoy’s American Bar have been crowned best bar in Europe and the second best bar in the world behind New York’s The Dead Rabbit. This a fantastic achievement for The Savoy and the American Bar and Bar Manager, Declan McGurk said of their […]
Britvic has re-launched its mixers and juices range with new bottle designs and branding by Bloom. From its tonic water to its tomato juice, the group is looking to give the brand a new stronger profile having filled pub stocks since 1938. “The design idea was to bring to life ‘Lifting spirits since 1938’ tagline” […]
Dairy Farmers of Canada launched a new campaign unveiling the latest innovation in milk drinking, The Milk Glass, which takes an incredibly popular idea – the glass – and refines it further. Competing in a category, which sees a proliferation of new product options and beverage innovation each year, milk is often forgotten as a […]
How similar are the small joys in your life to the adrenaline-fuelled highs of a post-touchdown dance by a millionaire football star? Pepsi thinks the two might just be closer than you think. The Beverage Giant continues a season-long NFL marketing effort tonight with the second ad in its #BreakOutThePepsi campaign. The spot also features New […]
Happy Creative Services India has released new work for Chai Point that’s an ode to Chai and how it fuels India. With countless tea stalls that line the road to the home made brews, Chai (tea) is synonymous with the rhythm of life in India. This cup of goodness transcends all boundaries – social, economic […]
The makers of Smirnoff Vodka announced that Smirnoff Sound Collective, the brand’s international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, have partnered with Toronto Artists – Zeds Dead on a new documentary titled, “LEAP” (above) which released on October 3rd, 2016. Dylan Mamid (aka DC) and Zachary Rapp-Rovan (aka […]
Red Tettemer O’Connell + Partners (RTO+P), and award-winning craft spirit brand Peach Street Distillers announced that they are rolling out the first in a limited edition seasonal batch of TuB Gin called “Hoppy Plum.” The agency and brand wanted to experiment with the already delicious liquid by adding seasonal flavours into the mix and offering […]
Michael David Winery has just announced a second wine will be added to their wildly popular Freakshow brand. Releasing in the fall of 2016, the 2014 Freakshow Red will be lined priced with Freakshow Cab at $20. “As the show goes on, a new performer is set to take center stage. We’re excited to introduce the man, […]