Glenfiddich, the world’s most awarded single malt Scotch whisky, is launching a new global ad to support the Glenfiddich Experimental Series. The brand’s latest range combines Glenfiddich’s passion for pushing Scotch whisky boundaries and collaborating with trailblazers beyond the world of whisky to unlock new drinking experiences. The 60-second TV ad (above), developed by creative […]
Chivas Regal is keen to open up its brand to female consumers, but admits that it does not see its advertising focus shifting away from men just yet. Speaking at an event to launch its new Chivas Regal Ultis edition, the brand’s global ambassador Max Warner told Marketing Week that even though whisky’s advertising is […]
For the launch of their new LUPULOID IPA, Beavertown Brewery has partnered with Ardagh Group in taking its can design to the next level. While the craft brewer is well-known for its eye-catching illustrations, for the debut of its signature new pale ale, it continues to integrate value-added solutions from Ardagh into its packaging. Tapping […]
Stylish in appearance and premium in taste, Vintage Velvet is a new variety of vodka that is made by infusing locally sourced Chardonnary grape juice, to produce a unique double- distilled spirit full of aroma and smooth to taste. As English wine continues to be an exciting and fast-growing market, founder of Vintage Velvet, Gabriella […]
Nestlé’s premium tea capsule system SPECIAL.T has relaunched with an iconic and disruptive new design by B&B studio, which brings the brand’s magical and fantastical world to life for consumers. The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through packaging. B&B studio was also […]
Mount Franklin has just released a new summer campaign, focusing on favourite summer moments Australians love – a dip at the beach or pool, the classic road trip or a BBQ get together. This builds on the brand platform released last year ‘The Nation’s Hydration’ and continues the light-hearted, quirky tone – this time having […]
Coca-Cola North America is brewing up a multi-brand strategy to compete more aggressively in the piping-hot cold coffee category. Early 2017, the company will roll out a range of diverse yet complementary ready-to-drink (RTD) coffee offerings. Gold Peak, a billion-dollar iced tea brand in the U.S., will introduce two flavours of both cold-brew coffees (Salted […]
Oakheart Genuine Spiced Rum has “benched the Captain” again as a result of a US national blind taste test that found it to be the best tasting spiced rum compared to Captain Morgan Original Spiced Rum among consumers ages 21-34. The test was administered by the independent, third party research company, Radius Global Market Research. […]
The highly anticipated Age of Discovery, a specially created, barrel aged cocktail is now available as an exclusive serve or by the bottle at The Savoy’s Beaufort Bar. Having travelled the globe on board Cunard’s flagship Queen Mary 2, the cocktail has now returned to The Savoy, a Fairmont Managed Hotel, where it was mixed, […]
The team behind Voodoo Ray’s and Dalston Superstore are excited to announce the launch of a new late-night drinking spot, Ray’s Bar, offering incredible cocktails and a roster of vinyl DJs, due to open in Dalston late October 2016. Ray’s Bar will provide a haven from the hustle and bustle of Kingsland High Street, where […]