Carlsberg UK has launched ‘Three Lions Ale’ for Uefa Euro 2016, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of the tournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, […]
Bourbon brand Jim Beam announced an all-new global packaging redesign, marking the first time significant changes have been made to the Jim Beam Bourbon bottle in decades. Starting in mid-2016, the entire Jim Beam portfolio will have a new, premium look in the more than 100 markets around the world where the products are sold, […]
Marking two decades of US presence and celebrating the peak of Cuba’scultural resurgence, Havana Club Puerto Rican rum is rolling out an exciting national market expansion. The expansion features new bottle packaging, the introduction of a dark rum variant, Havana Club Añejo Clásico, to complement the existing Havana Club Añejo Blanco offering, and the launch of a new […]
Carling has teamed up with football legends Paul Ince and Jimmy Bullard to spoof an iconic scene from The Godfather, in celebration of their forthcoming summer promotion, Pay Per Inch. To give football fans the most enjoyable way to experience the match at home with your mates this summer, they are offering fans the opportunity […]
10,000 people across the UK were asked what influences the wine they buy and how much they spend on a bottle – with respondents sharing the reasons behind their tipple of choice. The survey – co-ordinated by personalised wine retailer Hannibal Brown – revealed that, for over 35% of the population, a fiver is their […]
Whilst craft beer has taken the world by storm, today there is a new drink taking a shot at global popularity – craft spirits. Indeed, new research from Mintel reveals that spirits positioned as “craft” have so far accounted for one in seven (15%) new global spirit launches to date in 2016, up from just […]
Lactosil, an enzyme supplement for people with lactose intolerance, launches a new campaign: Ghost. The spot claims people to stop suffering for milk by showing a woman crying in front of a window-shop because she is lactose intolerant. The idea was inspired by the love-hate relationship of those people with dairy products and uses the […]
A simple and eye catching brand identity for BrewDog’s new spirits arm, Lone Wolf, has been unveiled by B&B, featuring a wolf’s head distilled down to its purest geometric elements. The identity is designed to reflect the purity of BrewDog’s products and its aim to disrupt the spirits sector. Alternative Beer Irreverent Scottish brewery BrewDog […]
Carlsberg is putting pubs at the heart of its Official Beer sponsorship of UEFA EURO 2016 and the England team, with just three weeks to go until the tournament kicks off on 10 June. The brewer has created two pub-focused activations to get the nation excited about the tournament and to support pubs and bars, […]
Celebrating one of the most thrilling elements of the world’s biggest sport, Pepsi MAX launches “Volley 360” – an unexpected take on the genius of the football volley. Pepsi MAX has assembled a diverse mix of athletes to put an original stamp on the move for a truly genius feat that will excite and amaze football […]