Born on the streets of Asia, Tiger Beer is the number one beer in hawker centres, street food stalls and night markets around the region. Now the brand is taking the heat, energy and passion of this food movement to the world with a powerful new film via Droga5 Sydney, that brings heroics to street […]
Water has played an important role in the Stella Artois brewing heritage for more than 600 years, and is an essential ingredient in the Stella Artois that is brewed today. Yet 663 million people lack access to clean water – a global crisis that disproportionately affects women, who spend millions of hours a day collecting […]
Drinks marketing agency White Label has created a film for Laphroaig whisky, celebrating Burns Night on 25th January. The film, by marketing agency White Label, is part of Laphroaig’s ongoing #OpinionsWelcome global campaign, gathering honest opinions about Laphroaig from friends and foe alike. Entitled ‘An Ode Tae Laphroaig,’ the film features a poem written and […]
Irish cider brand Magners is seeking to cement the age-old link between alcohol and dating by releasing a tongue-in-cheek dating app for lovelorn hipsters –Tinster. Produced by Host Singapore the campaign features an online film and microsite to hook up lonely glockenspiel artists, facial hair aficianados and those with a passion for ironic vintage jumpers. […]
Glenmorangie Legends is the brand’s exclusive Travel Retail Collection, each expression celebrating a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. ButterflyCannon worked with the Glenmorangie team to identify the overriding and individual concepts, as well as designing the range’s packaging. Glenmorangie Tayne is the second expression to […]
Marking a significant shift in its marketing strategy, Coca-Cola announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.” Chief Marketing Officer Marcos de Quinto, who unveiled the “one brand” approach at a media event in Paris, said the strategy extends the equity and […]
Starbucks launched a new digital music experience with leading streaming music service Spotify, allowing Starbucks Mobile App customers to immediately discover music playing overhead in Starbucks stores, save Starbucks-curated songs to a playlist on Spotify and listen to Starbucks music anywhere they go on Spotify. This first-of-its-kind music experience reaches customers at more than 7,500 […]
Every can of Mtn Dew Kickstart fuses three awesome things – an energizing blast of Dew with real fruit juice and a kick of caffeine – and the brand introduced four new bold flavours to the lineup – Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange. “Since the brand’s introduction in 2013, Mtn Dew Kickstart has […]
Masham brewers T&R Theakston Ltd have brewed a special beer to help raise funds to aid the thousands of people in the north of the country affected by the recent winter storms. For every pint of Theakston Noah’s Ark Ale sold, Theakston’s will donate 10p to be distributed in the north of England by a […]
Diageo premium vodka Cîroc has sought inspiration from the catwalk with a limited edition ‘Derek Zoolander Blue Steel’ bottle designed in collaboration with fashion photographer Mario Testino. The limited edition Cîroc bottle is blue with a hint of iridescence, and has apparently been inspired by fictional supermodel Zoolander’s ‘Blue Steel’ pose – a look that […]