It’s time to shine up those dancing shoes because Coca-Cola’s Share the Movimiento dance program is back in South Florida. Share the Movimiento provides teens a chance to work together as a team and express themselves through dance while getting involved with the community. This year kicks-off the second annual event that invites teens to […]
Japanese brewer Asahi have reportedly made a 400bn yen (£2.3bn) bid for beer brands Peroni and Grolsch days after Danish brewer Carlsberg confirmed that it wouldn’t be investing in the brands. According to Japanese newspaper The Yomiuri Shimbun, Asahi’s bid for the two brands that AB InBev is planning to sell off following its takeover […]
Japanese whisky brand Chivas Regal Mizunara has taken a trip to Scotland’s iconic Strathisla Distillery for its new ‘Mizunara’ campaign, in a shoot produced by Edinburgh-based Service Production Company LS Productions. The campaign from Havas Worldwide sees Japanese ex-sumo star Takanohana Oyakata visit the Strathisla Distillery to meet Chivas’ Master Blender Colin Scott. As one […]
The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for entries. The FAB Awards is an international awards program that recognises the critical contribution that outstanding creative work makes to building brands in the Food and Beverage industry. It identifies and rewards the leading practitioners from over 60 countries, and it […]
Heineken turns to women to help curb men’s drinking in a global ad that champions moderation. The ad, called “moderate drinkers wanted”, was created by Publicis Italy and will air across 30 markets worldwide from 13 January. The spot shows frustrated women striding through the city and singing I Need A Hero as drunken men […]
The Juice Premium is entering the market with the product designed especially for offices, households etc. Thanks to bag-in-box system used, natural juice is ambient and has a longer shelf life. The Juice Premium is currently launching UK-wide with its seven naturally tasty, cold-pressed and pure juices that not only taste exquisite – they smell […]
How does one of Australia’s most loved beer brands say Happy New Year to its drinkers? By giving them the chance to say cheers to their family and friends on a digital billboard. Developed by KWP! Advertising, ‘Coopers Shout Out’ let Australian beer lovers publicly shout out New Year messages to their best mates, family […]
Fuller’s is beating the January blues with a new print and outdoor campaign created by advertising agency The Corner. The London-based brewer’s ‘January Ale’ ads launch January 8, and play on the January sales offered by most retailers, blocking out the ‘S’ in sale with a bottle of London Pride beer. The campaign imitates iconic sale […]
Truman’s, one of the UK’s fastest growing breweries, has launched a new website, designed and built by IC Design. With an explosion in growth of the craft ale movement in the UK, Truman’s new website aims to better reflect their brand values and help drive audience awareness and engagement. IC Design reviewed the brand strategy […]
Just in time for the New Year, Pique Tea, Inc. announces the launch of the new ritual of tea – organic Tea Crystals. Liberating tea lovers from the inconvenience of tea bags and strainers, Pique Tea Crystals completely dissolve in water and offer a hassle-free way to enjoy an exceptional cup of tea in an […]