Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]
Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]
Starbucks have created Starbucks Reserve, a brand of rare small-lot coffees, and opened a Roastery and Tasting Room in Seattle, a unique experience that is also the world’s largest Starbucks. The experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee, all with […]
Guinness is hoping its global might will help penetrate the hard to win over South Korean market as it launches a new ‘category transforming’ campaign #TasteofBlack. The bulk of the beer market in South Korea is currently dominated by local lagers, something the Diageo-owned brand is hoping the campaign will turnaround. With a focus on […]
As part of its Halloween season push, Dos Equis recently released two new commercials: “The Most Interesting Man in the World on Masquerade Parties and The Most Interesting Man in the World on Vampires,” both inspiring you to take the opportunity to unmask a world of intrigue. The TV spots are part of the brand’s […]
Jose Cuervo is taking Los Angeles fans for a ride through rock n’ roll history on the ‘Tequila Sunrise Bus Tour,’ a rolling party to The Rolling Stones‘ most iconic gigs, to celebrate the tequila brand’s new limited edition ‘The Rolling Stones Tour Pick’ tequila offerings. Forty lucky local groupies will get a taste of […]
Who would have thought the artichoke could garner such interest in the US cocktail community? As Italian drink culture and tradition – from the aperitivo to amari – infiltrates drink rituals stateside, Campari America mounts a new campaign in the battle for bitter: Cynar 70 Proof. Double the intensity and proof of original Cynar, the […]
Fans of the Back to the Future series can now enjoy ‘Pepsi Perfect’, as seen in the second movie of the trilogy, where Marty Mcfly purchased it at the Cafe ’80s when he traveled to 2015. In celebration of the film’s 30th anniversary, Pepsi will be producing 6,500 bottles of these limited edition Pepsi Perfect, […]
Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate in smart technology innovation at the start of the season to ensure that sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability […]
For nearly 200 years the driving force behind the world’s leading Scotch whisky brand has been its pioneering and innovative spirit. The Johnnie Walker brand continually strives to create new blends of the highest quality. It is in this tradition that Johnnie Walker will introduce its newest Scotch whisky: Johnnie Walker Select Casks – Rye […]